Blog

The Academics of Selling and Women in Sales Leadership

  I recently sat down with Stefanie Boyer, a professor at Bryant University, to discuss the academic side of selling, the importance of women in sales leadership roles, and how ...

Why and How to Determine the ROI of Your Sales Training Program

Sales training programs are just one of many ways to spend company resources to grow sales. A finite number of dollars is available for a seemingly infinite number of priorities, ...

What Are You Really Selling?

When asked the question, “What do you sell?” most sellers think about a product or a service with some sort of tangible benefit or ROI. They think about a “thing” ...

Tales from the Frontlines of Sales Leadership with Charles Forsgard

Every so often, we like to highlight stories from frontline sellers and sales leaders to discuss the applications of sales philosophy and methodology not just in theory, but in practice. ...

The 4 Stages of Building a New Capability

Building a new capability or skill can be a challenge - whether you're a sales rep, sales manager, sales leader, or someone just getting back into the gym (quarantine workouts ...

How to Identify the Political Structure within Your Prospects and Accounts

Whether you’re prospecting, cold calling, or trying to grow business within existing accounts, political structure plays a huge part in winning sales opportunities. We all know there are several roles ...

6 Tips for Becoming a Better Sales Coach

There are lots of coaching models out there in the sales world. But the goal for each is the same: to improve sales rep performance and drive revenue. Our preferred ...

About ASLAN

The best way to get to know us is to know what we value. If we teach it we live it, because what we do speaks far more eloquently than what we say. We’ll always choose people over profits, and we’re most fulfilled and effective when we serve. It drives our culture, frames our training programs and transforms the lives of the clients we partner with.