ASLAN

Get More Meetings

22 x

Increase in number of meetings

Increase Prospect Receptiveness

365 %

Higher response and CTRs

Close More Deals

44 %

Average increase in rep performance

Eliminate Wasted Time

1.5

Months Saved Per Year

Consultative Selling Skills

Other-Centered® Selling

Other-Centered® Selling (OCS) is ASLAN's flagship sales methodology and the foundation of everything we teach. It gives frontline sellers a complete, repeatable framework for leading every stage of a sales conversation, from earning a buyer's trust to closing the deal.

Developed from 25 years of research and applied in hundreds of organizations across 42 countries, OCS takes 68 selling behaviors and simplifies them down to 4, giving sellers a practical system they can apply immediately and build on over time.

Why It Works

Most sellers lose deals not because of their product, but because they lead with what they want to say rather than what the buyer needs to hear.

OCS is built to change that. Grounded in the Other-Centered® principle, it equips sellers to reduce buyer resistance, ask better questions, and position themselves as Trusted Partners: the kind buyers actually want to work with.

Who It's For

Sales representatives
Account managers
Inside sales reps
Sales engineers
Customer success managers
Sales leaders

What You'll Learn

How to earn trust and become a Trusted Partner, not just a vendor.
A structured discovery approach that surfaces stated and unstated buyer needs.
How to build recommendations that connect on both logic and emotion.
How to handle resistance and advance opportunities without pressure.

Results

Trusted Partners outsell transactional sellers and relationship managers by 103%.
High-performing reps score 83% higher in discovery disciplines.
22x increase in engagement with new decision-makers.
Average 44% lift in rep performance.
Sellers show up as Trusted Partners, not just vendors.
Buyers become more open, more engaged, and easier to lead.
Teams win more opportunities and expand account share consistently.

Learn More About OCS

Sales Management Training

Catalyst™

Catalyst™ is ASLAN's sales leadership program, built around the three core responsibilities of frontline leadership: Lead, Manage, and Coach. It gives sales managers a practical framework for igniting desire, driving execution, and developing each rep on their team.

Most managers were promoted because they could sell, not because they knew how to lead. Stretched thin and focused on hitting quotas, they default to managing activity rather than developing people. Catalyst changes that by equipping leaders with the mindset and tools to become the kind of manager their team actually wants to follow.

Why It Works

Catalyst is built on the same Other-Centered® principle that drives OCS. Leaders who put their reps' development ahead of their own agenda create the conditions for real behavior change. The result is a team that doesn't just comply, but genuinely commits to improving.

Who It's For

Current sales managers
Emerging sales leaders

What You'll Learn

How to identify what's actually holding each rep back, whether it's skill, will, or both
A structured six-step coaching process that builds capability and drives commitment
How to set clear expectations, track the right metrics, and hold reps accountable
Strategies to motivate different types of team members and remove barriers to change

Results

44% lift in team performance
365% increase in field engagement
1.5 months of time saved annually
Leaders ignite desire and discretionary effort across their teams.
Leaders create clarity and accountability that drive consistent execution.
Leaders coach with confidence, closing skill and will gaps rep by rep.

Learn More About Catalyst

Account Growth Training

Strategic Account Management (SAM)

Strategic Account Management (SAM) equips account teams with a proven framework for growing and protecting their most important accounts. It covers the full arc of strategic account work: mapping political structures, prioritizing the right opportunities, engaging executive stakeholders, and building competitive win strategies.

Most account managers stay too shallow in their accounts, working with buyers and evaluators while the real decisions get made above them.

SAM is built to change that. It gives account teams the tools to move upstream, build influence across the full stakeholder landscape, and show up with the kind of strategic credibility that earns access to the people who actually control the outcome.

Why It Works

Growing an account requires more than relationship management. It requires a disciplined approach to understanding how decisions actually get made, where the real opportunities are, and how to position your solution against the competition. SAM gives account teams the structure to do all three consistently.

Who It's For

Strategic account managers
Key account managers
Senior account managers
Solution architects and engineers

What You'll Learn

How to map the full political and influence structure of a complex account.
A framework for qualifying opportunities and focusing resources where they will win.
How to lead executive-level discovery conversations that build credibility and advance deals.
How to develop and deliver competitive win strategies that resonate with every stakeholder.

Results

41% higher win rates.
33% boost in productivity and selling capacity.
26% shorter sales cycles.
2.5x increase in win rates when executive stakeholders are engaged.
Account teams move upstream, access decision-makers, and grow share consistently.
Sellers shift from managing relationships to driving strategic outcomes.

Learn More About SAM

AI-Powered Coaching & Reinforcement

Meet ASLAN+

ASLAN+ is an AI-powered sales enablement platform built on ASLAN's Other-Centered® methodology. It gives sellers the skills, tools, and just-in-time resources they need to perform at their best, right inside their daily workflow.

Most training fades because nothing reinforces it. Managers are too stretched to coach consistently. Reps forget. Support arrives after the deal is lost. ASLAN+ puts development inside the workflow so growth happens in the moments that matter, not in a separate event reps have to find time for.

Why It Works

ASLAN+ is not a content library. It is a performance platform built around the same Other-Centered® principles that drive ASLAN's live programs. Reps practice real conversations, get coached in the moment, and build habits that actually stick.

Who It's For

Sales representatives
Account managers
Inside sales reps
Sales engineers
Customer success managers
Sales leaders

What You'll Experience

AI role-play simulations to practice and sharpen key sales conversations.
An AI assistant that delivers instant answers, guidance, and content when you need it.
Tailored learning paths that build consistent habits over time.
Manager tools and AI-powered insights that make coaching more effective and consistent.

Results

22x more meetings booked.
365% increase in engagement.
44% average increase in rep performance.
Reps get support in the moment, not after the deal is lost.
Managers coach more consistently without adding to their workload.
Training sticks because reinforcement is built into the daily workflow.

Learn More About ASLAN+

Other-Centered® Selling

Other-Centered® Selling is ASLAN's core philosophy. It means that who lead with the buyer's agenda instead of their own create more receptivity, earn more trust, and win more business.

That shift in orientation is what separates Trusted Partners from transactional sellers and it's the foundation everything ASLAN builds on.

Every program we offer is designed to develop that instinct and tailored to your roles, your customers, and your selling environment. For organizations that want to go deeper, Other-Centered® Selling is also a dedicated program in its own right.

Customized for How Your Team Sells

Generic training teaches concepts. Customized training changes behavior.

ASLAN works with you before the workshop begins to understand your roles, your customers, your language, and your specific growth goals, then builds the program around them:

Content is adapted to your selling environment, not just relabeled
Scenarios, examples, and application exercises reflect your actual deals and conversations
Language and frameworks are aligned to what your team already knows so adoption is faster and friction is lower

AI-Powered Sustainment

Most training loses its impact within weeks. ASLAN+ is built to change that. It extends development beyond the workshop by embedding practice, coaching, and just-in-time guidance directly into the daily workflow.

AI role-play simulations let reps practice real conversations between calls
An AI assistant delivers instant answers, content, and guidance when reps need it most
Tailored learning paths keep development active over time
Manager tools and AI-powered insights make consistent coaching possible without adding to an already full plate

The result is behavior change that compounds, not a training event that fades.

Methodology Agnostic

Most sales organizations have already invested in systems, processes, and language that their teams know. ASLAN doesn't ask you to throw that out. Our programs are designed to strengthen what you've already built:

Frameworks and language adapted to your existing approach
New capabilities that layer onto what's already working
Faster adoption, behavior change that sticks

The result is a sharper, more confident sales team that performs better in the conversations that matter most.

Proven Performance

ASLAN has worked with hundreds of organizations across 42 countries over 25 years. The results are measurable and consistent across industries, team sizes, and selling environments.

22x more meetings booked
365% increase in engagement
44% average lift in rep performance
103% performance advantage for Trusted Partners over transactional sellers
41% higher win rates for strategic account teams
37% increase in team productivity for sales managers

What Makes ASLAN Different

We don’t deliver generic sales training. We build programs around your teams, your customers, and the behaviors that need to change.

Other-Centered® Selling

Customized for How Your Team Sells

AI-Powered Sustainment

Methodology Agnostic

Proven Performance

Sales Enablement Leaders

You need training that fits your sales motion, supports your strategy, and shows up in the field. We align to your tools, workflows, and existing methodology so new behaviors are easier to apply, reinforce, and scale.

Sales Leaders

You own the number, and your teams need to create growth, not just manage activity. We equip sellers and account teams to earn influence, lead customer conversations, and uncover new opportunities in the accounts that matter most.

Learning & Development Leaders

You’re responsible for learning that changes behavior, not just attendance or completion. We partner with you to deliver practical training, implementation support, and measurable outcomes that leaders can see in the field.

Onsite

Immersive training led by facilitators with decades of sales experience. Delivered onsite, every session is high-energy and built for real-world application.

Virtual

The same powerful content delivered in digestible virtual sessions. Not webinars, but true interactive workshops with breakouts, role plays, and real-time coaching.

Train the Trainer

We certify your internal trainers to deliver our programs, giving you complete ownership and sustainability.

Prepare

Ignite

Transform

1Prepare

ASSESS | CUSTOMIZE | ALIGN

Your people aren’t generic, and your training shouldn’t be either. In the Prepare phase, we assess your team’s capabilities, align senior leadership, and tailor the program to your roles, culture, and goals. Leaders and participants complete targeted pre-work to establish a shared foundation before the workshop begins.

Time

30-60+ days, with pre-work provided to enhance workshop efficiency

To build the right foundation, we focus on three areas:

Assess: We analyze your organization’s current capabilities and gauge the desire for change.
Customize: We tailor the program to fit each unique role across your teams.
Align: We align with senior leadership and build a sustainment plan to support long-term success.

"ASLAN has dramatically enhanced our sales performance by equipping our team with a customer-first mindset. The focus on understanding the customer's perspective has reshaped how our reps approach client interactions."

VP of Sales, Healthcare Industry

"The ability to convert unreceptive prospects into engaged customers has transformed our pipeline. Our team is now having conversations with decision-makers who previously wouldn't take our calls."

Chief Revenue Officer, Technology Sector

"What separates ASLAN is their coaching framework. Our managers finally have a system for diagnosing performance gaps and developing our reps effectively."

Sales Enablement Director, Financial Services

"The Other-Centered approach has given our team a renewed sense of purpose. They're no longer just hitting numbers—they're solving customer problems, and revenue has followed."

Sales Director, Manufacturing

Healthcare Industry

VP of Sales

"The ability to convert unreceptive prospects into engaged customers has transformed our pipeline. Our team is now having conversations with decision-makers who previously wouldn't take our calls."

Technology Sector

Chief Revenue Officer

"What separates ASLAN is their coaching framework. Our managers finally have a system for diagnosing performance gaps and developing our reps effectively."

Financial Services

Sales Enablement Director

"The Other-Centered approach has given our team a renewed sense of purpose. They're no longer just hitting numbers—they're solving customer problems, and revenue has followed."

Manufacturing

Sales Director

The Book Behind the ASLAN Method

The biggest obstacle in sales, leadership, and influence isn’t your message. It’s the resistance to hearing it.

In UnReceptive™, ASLAN co-founder and CEO Tom Stanfill reveals five hidden barriers that block influence—and how to reduce resistance, earn trust, and make your message land.

You’ll learn how to:

Break through emotional resistance
Disarm confirmation bias
Rebuild trust with skeptical audiences
Lead conversations that change minds
Make your message matter, no matter the setting

This is the foundation of our Other-Centered® approach, and the playbook for leading in a world of unreceptive buyers.

FOR ACCOUNT TEAMS

FOR SALES MANAGERS

FOR SERVICE TEAMS

We Train to Lead Growth

Equip your team to lead customers, shape solutions, and create new demand.

When Sales Teams Lead with Confidence, Everything Changes

Real Teams. Real Results. Real Stories

$2 Billion Revenue and 185% Growth

3x Record Sales Years and 39% Close Ratio

Different Industries. One Goal. Change That Lasts.

Find the Right Sales Training Program for Your Team

Elevate Sales Teams

Empower Sales Leaders

Grow Key Accounts

Enable Transformation

Other-Centered® Selling

Why It Works

Catalyst™

Why It Works

Strategic Account Management (SAM)

Why It Works

Meet ASLAN+

Why It Works

What You Get When You Work With ASLAN

Sellers who earn influence at every level.

Account teams that grow share intentionally.

Sales managers who coach, consistently.

Training that doesn't fade after the workshop.

People resist change, even when you're trying to help.

We Believe Influence Starts With Service

What Makes ASLAN Different

Other-Centered® Selling

Customized for How Your Team Sells

AI-Powered Sustainment

Methodology Agnostic

Proven Performance

What Makes ASLAN Different

ASLAN

Who We Serve

Sales Enablement Leaders

Sales Leaders

Learning & Development Leaders

Sales Training Delivery Formats

Onsite

Virtual

Train the Trainer

A Process Built for the Change Your People Need

Sales Excellence Redefined.

4.9 out of 5 Star Reviews on Gartner Peer Insights

UnReceptive™ by Tom Stanfill:

The Book Behind the ASLAN Method

FAQ

What makes ASLAN different from other sales training programs?

How do you measure success?

How long does implementation take?

Do you customize the content?

Can ASLAN work with our existing sales methodology?

Ready to Transform Your Sales Organization?

Let's Talk

We Train
to Lead Growth

4.9 out of 5 Star Reviews
on Gartner Peer Insights