Sales Training that Actually Works

Traditional selling is working against you.

ASLAN equips sellers to convert the rapidly growing number of unreceptive prospects and customers.

Reframe your selling.

The percentage of decision makers who are receptive to a meeting or embracing a new solution is small — very small. And if the customer is emotionally unreceptive, your value prop, your insights, and your solution don’t matter. Therefore, in our sales training programs we start by teaching a radical approach to converting the disinterested: Stop selling and focus on enhancing receptivity.

Sales Training Programs

Sales training only works if it’s 100% relevant to the rep’s role - tactical, holistic, and customized. That's why generic sales training methodologies fail. Your organization is unique. Your sellers are unique. Therefore, custom must be standard.

Inside Sales

Field Sales

Call Center Sales

sales training programs

Certify your sales leaders.

Dramatic change requires more than a sales training program — it requires commitment. Our proprietary certification program empowers sales leaders to ignite the passion for change, manage the metrics, and develop their team’s ability to sell.

The sales industry is shifting.

Are your sales reps following an outdated formula for gaining access to new prospects? Hear directly from our President, Marc Lamson, on how your sales team can adjust to new trends and increase the receptivity of your customers.


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Within a year of implementing ASLAN’s complete account development process, we grew revenue 5% while customer demand was declining. And we saw incremental revenue growth of 46% within existing accounts.

Director of Learning

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Fortune 500

When ASLAN was hired, our goal was to grow from just under $700 million to $2 Billion. We achieved the goal in just 3 years and ASLAN played a key role. Not only do they have the best sales development programs but their ability to learn our business and customize the program was exactly what we needed to transition our sales force.

Director of Learning

Fortune 500 Telecommunications Company

Schneider Electric

We realized a 30% increase in incremental revenue within six months of hiring ASLAN for one reason – we embraced their process to turn our managers into coaches.


Schneider Electric

S&T Bank

The results of the training with ASLAN far exceeded our expectations. The Direct Banking Center increased its deposits by 270% and increased loans by 200%. The Retail Banking division saw deposits increase by 168%, service per household increase by 20% and the success rate of customer calling campaigns went from .5% to 9%.

Senior Vice President

S&T Bank

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We partner with the best.


Selling is hard.

Finding great sales training programs shouldn’t be. If you’re ready to train your sellers and serve your customers better, we’re here to help.