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SALES MANAGEMENT TRAINING

Catalyst™

Transform Sales Managers into Leaders Your Team Actually Wants to Follow

The Conventional Approach to Sales Leadership is Fundamentally Flawed

Organizations promote top performers into leadership roles, assuming sales success will translate to leadership effectiveness. 

But here's the truth: Great sellers don't automatically become great leaders. The skills that make someone excel at selling are completely different from what makes them effective at leading. 

The result? Leaders who lack the tools to motivate their team, drive meaningful impact, and build a culture of continuous improvement.

Catalyst™ addresses the root of this struggle: creating the conditions that make rep behavior change stick. Managers are transformed into leaders, inspiring lasting transformation from within by focusing on their team’s desire, capability, and readiness for growth.

 

Tool Gaps

Just 53% of sales leaders are enabled consistently use coaching tools with team members

Motivation Mismatch

Leaders struggle to understand what drives individual reps 

Activity Obsession

Managers focus on measuring activities instead of developing capabilities.

Time Drain

Sales leaders waste an average of 1.5 months per year on ineffective coaching.

Transform Sales Managers Into Other-Centered® Leaders

Catalyst™ sales management training turns managers focused on metrics into leaders who inspire lasting change.

Gain Buy-In

Inspiring change and driving results as a sales leader doesn’t happen overnight. We have a well-defined process, but change starts within each leader themselves.

Shift Mindset

Choosing to take an Other-Centered® approach requires a shift in mindset, where unlocking your team’s potential begins with addressing their needs.

 

Inspire Change

Reframe the leadership role to inspire change by learning to guide each team member, focus on helping them achieve their goals, and increase their receptivity to being coached.

Evaluate Performance

We help leaders understand the motivating factors for each rep, how to remove barriers to change, the 6-step coaching model, and how to diagnose and address performance gaps.

 

Generate Growth

During each of the three modules, we combine immersive training, consistent guidance, intuitive tools, and practical demonstrations to drive growth. 

Change Starts Here

Empower your sales leaders to coach consistently, drive growth and inspire each team member to achieve more.

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How Catalyst™ Helps You Build a Culture of Continuous Improvement

01

Lead

Learn how to motivate each team member by improving coaching receptivity and understanding what truly drives engagement.

  • Become an Other-Centered® leader by shifting focus to the needs of each team member
  • Identify the five drivers of engagement: Vision, Alignment, Purpose, Mastery, and being Uniquely Valued
  • Remove barriers to change by understanding relationship dynamics, ego, competing beliefs, and payoff
02

Manage

Develop a clear path and put support structures in place to ensure every team member knows exactly what they need to do to reach their goals.

  • Facilitate the development of effective plans based on customer type, sales life cycle, and historical data
  • Create systems to track the metrics that truly matter—those revealing progress, not just activity
  • Establish cadences for reporting progress and delivering the truth about performance
03

Coach

Empower team members to develop the abilities they need to excel in their role through effective coaching.

  • Diagnose performance gaps based on measurable capabilities
  • Align on improvement opportunities through our 6-Step Coaching Model
  • Implement development plans using our four-step capability development process

Transformational Results That Speak for Themselves

Stronger Performance

44 %

Average Lift in Rep Performance

Higher Engagement

365 %

Increase in Field Engagement

Eliminate Wasted Time

1.5

Months Saved Per Year

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Ready to Start Building a Culture of Continuous Improvement?

Is Catalyst™ is right fit for your organization? Learn more about how ASLAN can help you transform your sales managers into Other-Centered® leaders. 

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What Our Clients Are Saying

"ASLAN's sales management training completely transformed how our sales leaders approach their roles. They've shifted from simply measuring performance to actually driving it, resulting in a 37% increase in team productivity and dramatically improved morale. The Other-Centered® approach has become our competitive advantage."

Jennifer Richards

VP of Sales, Centene Corporation

Common Questions About Catalyst™ Sales Management Training

Who is Catalyst™ training for?

How is ASLAN's sales management training different from other programs?

How long does the Catalyst™ program take to implement?

What ROI can we expect from sales management training?

Flexible Training Solutions to Fit Your Organization

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Onsite

Immerse your sales leaders in hands-on, interactive training that puts theory into practice with guidance from an ASLAN trainer to accelerate change.

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Virtual

Connect remote sales leaders through our virtual workshop format, delivering the same transformative content regardless of location.

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Train the Trainer

Equip your learning leadership team with white-labeled training modules and certification processes to drive change from within.

Who Is Catalyst™ Sales Management Training For?

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New Sales Managers

Recently promoted top performers who need leadership skills

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Frontline Sales Leaders

Team leaders responsible for coaching and developing reps

How Catalyst™ Sustains Transformation for Your Sales Leaders

Catalyst Dashboard™

A cloud-based dashboard that allows sales leaders to monitor and manage the drivers that impact results—desire, productivity, and capability. The dashboard contains customized diagnostic tools, enabling managers to assign over 200 developmental activities for each rep.

Catalyst™ Certification

Post-training, the focus shifts to real-world application through our rigorous three-cycle certification process:

  • Calibration: Managers learn to assess skills, create coaching strategies, and model desired behaviors
  • Side-by-Side Coaching: Leaders observe and are observed to gain deeper understanding with instant feedback
  • Accountability: Managers are held accountable to the coaching cadence and process to reinforce training

Kickstart Your Sales Leadership Transformation

Get in touch with the ASLAN team to unlock a proven approach that turns your sales managers into leaders who drive lasting change from within.

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