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We eliminate the top two reasons sales managers don't coach

Sales Coaching

So why doesn’t every sales organization
and every sales manager coach

Lack of time

Lack of Time

Often managers lack the time available to give sales reps the strategic and tactical training that they need to be successful in their job.

Lack of knowledge

Lack of Knowledge

Additionally, management may lack the skills and capabilities to train sales reps on strategies and tactics to be successful.


Understand why effective sales coaching is the foundation for results-based transformation. A catalyst is someone who inspires and accelerates change in others. You might call them a coach, but they are very different from so many who merely track performance and keep score. A catalyst understands that incentive plans, training classes, and performance scorecards are not enough to change behavior.

Sales training workshops

What’s the Solution?

It’s time for change.  Change the way we approach the game Change the way we serve our teams. Change the way we perceive our roles. Change the way success is measured

The Catalyst™ Workshop is designed to transform your sales leaders as they learn to Lead, Manage, and Coach, and to master the art and science of diagnosing and developing those around them.

Learn More about Catalyst Workshop>>

Introducing Catalyst™ Dashboard

Track performance, empower sales, and simplify coaching.

ASLAN has created a cloud-based dashboard that ensures sales managers have everything that drives results directly at their fingertips - the key dials on the dashboard displaying a rep’s productivity, engagement level and competency.

Not only does this tool make it easier to keep a pulse on the critical KPIs, it simplifies and automates the coaching process by ensuring your leaders know:

  • Where to invest their time to get the greatest return on their coaching investment
  • How to determine the root cause of the performance problem
  • What’s the best way to bridge the gap
  • How to track each team member’s development plan
  • How to quantify the impact of coaching and a rep’s sales effectiveness

Learn More about Catalyst Dashboard>>

Sales training workshops

Sales Coaching Blog Posts

A Different Approach


Teams get engaged when their sales leadership embraces an Other-Centered® approach to leadership. Other-Centered® leaders know that success with their team comes when they focus on helping each member achieve their personal goals. They understand that the desire to change must come from within and that no combination of sticks and carrots can help a rep who lacks the intrinsic desire to change.


Selling is very similar to athletics. If a golf coach understands the fundamentals of coaching but can't accurately diagnose the root cause of the performance gap and provide unique exercises to address those gaps, the student won't improve. This is why generic coaching models simply don't work.


Lasting change happens in one-to-one sessions, not in a workshop. But to succeed, managers must learn a repeatable process and key skills for coming alongside their team members. Once your managers have learned to diagnose skill gaps and develop solutions, we train them on the sales leadership tactics of inspiring and motivating reps to heed their guidance. ASLAN teaches professional sales coaching that equips managers with the skills needed to lead.

Customer Testimonial

“Of all the initiatives we’ve rolled out this year, ASLAN’s Catalyst program has been the star of the show. Your process, your ability to understand our DNA, and to align with our culture was truly amazing.”

Coaching: Is what you learned wrong ebook


The debate about the necessity of sales coaching may continue, but most sales leaders will tell you they don't have enough time to manage their sales teams, let alone time to coach. 

What if you could cut your coaching time in half and get better results?

 Download your copy of our valuable ebook now to learn more about the two common mistakes made in sales coaching organizations.