Review of the Top 6 Virtual Sales Training Programs in 2020

If you inhabit the world of sales, chances are you’ve participated in multiple sales training programs over the course of your life as a sales professional. 


And the reality is, as working from home becomes more commonplace and cost-effective, you’re likely thinking about taking your organization’s sales training online. If so, you’re going to need a virtual sales training program that will fit your team’s unique needs. 


While our online sales training offerings can help your sales team develop and accomplish their selling goals, we understand that you probably want to evaluate and explore all your options before making this important investment. 


We often get asked by companies, “If not ASLAN, who would you consider for sales training?


You might not expect to find information about our competitors here, but there’s a lot of things I’m doing that I didn’t expect to do 2 months ago. So, why is this here? For two reasons:  

1)  Because everyone we talk to is trying to learn about how to help their sales team be better at selling virtually, especially those who have been in the field their entire selling careers.  So putting this in one place just helps you make a decision, to work with us or others.  

2) As for others, most estimates put the sales training industry at over $5 billion annually, so there’s plenty of room for everyone.  Our role is to help you make the best decision for you and your team and accept that ASLAN is not always the best fit for everyone.


To help you along your journey to selling success, we’ve gone ahead and compiled a list of the top 5 virtual sales training programs. 


We’re all about the open and honest dialogue here at ASLAN Training and Development, both with our existing and potential customers. So let’s get into the research and highlight some of the best virtual sales training providers.


The 6 Best Virtual Sales Training Providers in 2020


The following list is based on multiple factors: 

  1. Company reputation
  2. Years in business
  3. Robustness of online offerings
  4. Depth and breadth of training offered
  5. Innovative offerings (specific training courses, methodology, or delivery methods)
  6. Contributions to the sales-training market
  7. Strength of client satisfaction

Each of the companies offer onsite, in-person training sessions, as well as multiple virtual options. Culled from our years of industry experience, and with the added expertise of Selling Power’s current Top 20 list, we hope this selection is helpful to you in your decision-making process. So here is the list in alphabetical order:


1. The Brooks Group


The Brooks Group has been in business since 1977 and is a well-known and respected corporate sales training and sales management training company. Their main focus is helping organizations develop high-performing sales teams. Alongside Richardson and ASLAN, they have earned a spot on Selling Power’s Top 20 Sales Training Companies every year since its inception.  They also landed on Training Industry’s Top 20 Company Award for 2019.


The Brooks Group specializes in industrial manufacturing and industrial distribution markets. Throughout their company history, they’ve “helped hundreds of manufacturing and distribution clients transform their businesses with customized sales training, sales management, and sales hiring assessments.”


They offer live, virtual instructor-led workshops (VILTs), as well as their IMPACT Selling® System, a public offering completely online. 


They also boast a library of digital resources designed specifically for sales professionals. 


2.  Janek Performance Group


Janek Performance Group trains and serves clients of all sizes, from startups to the Fortune 100 companies. They offer not only sales training, but sales coaching, sales consulting, and talent management services as well. 


Selling Power has deemed Janek Performance Group a “Top 20 Sales Training Company” for 6 years running. 


Janek’s sales training is offered in several formats, onsite, virtual, or blended. The most currently relevant one being a VILT option, delivered by a live Janek facilitator to your team of sales professionals. 


They also offer 2-day online sales training workshops to help sales professionals individually continue their education and training from their at-home office. 


About their approach to sales training, Janek states, “We all want to be top performers. We invite you to rethink how.”


3. RAIN Group

Headquartered in Boston, RAIN Group is a global sales training company with offices across the US and internationally. They position themselves as a global expert on sales training, having served clients in 75 different countries and offer industry specific sales training programs. 

RAIN Group also made the 2019 lists for “Top 20” from Selling Power and Training Industry. 

With RAIN Group Digital, sales organizations have access to VILTs, an eLearning platform and online resources, as well as a calendar of live digital events. 

About their virtual training offerings, RAIN Group says, “With the widespread acceptance of video meeting rooms, changes in micro-learning, collaboration, and virtual technologies, along with the advent of innovative offerings like RAIN Group Total Access® and Execution Assurance, virtual training now rivals, and in some cases outperforms, in-person training in effectiveness and client results.”


4. Richardson


Richardson was founded in 1978 by Linda Richardson, a New York Times best-selling author who pioneered the Consultative Selling approach. Over the years, Richardson has been dedicated to “helping sales organizations face their toughest challenges and drive to their number.” 


Last year, Richardson claimed a spot on Selling Power’s Top 20 Sales Training Companies list, as well as being a Top 20 Leadership Training Company


They are best known for their customized sales training programs, also now offered digitally through their virtual sales training programs


Richardson instructors deliver their comprehensive training via VILT programs that hone in on the client’s particular areas of focus. Their program includes access to their digital learning platform. 


They also offer public online workshops and webinars. 

5. Sandler Training


Sandler Training was founded by David Sandler in 1967. Sandler realized the traditional selling model was broken, leading to the development of the “Sandler Selling System.” Not only does it have that catchy alliteration, but Sandler’s training methods have been successfully implemented by their clients worldwide for over 50 years. 


Sandler has been awarded Training Industry’s Top 20 Sales Training Companies in the US for ten consecutive years.


Sales professionals can enroll in Sandler’s online sales programs and professional development courses and learn at their own pace while retaining access to resource libraries. They also offer online workshops and on-demand webinars. 


Sandler Online is a “state-of-the-art platform designed to educate and support learners with a variety of content, tools, and applications with on-demand access.”


Tips for Choosing the Best Sales Training Program for You


Now that we’ve covered the basics of those companies and their offerings, we hope you feel a bit more informed and prepared to dive into the next steps of your decision making process for choosing the right virtual sales training program for your organization. 


Remember to keep in mind considerations such as company expertise, reputation, robustness of virtual offering, and virtual program format. 


Also, please feel free to check out our article on the cost of virtual sales training for more ideas on how much you can expect to pay for a provider’s services. 


Our primary objective here is your education. It’s important for you to have all your options in mind when considering such a large and important investment of your organization’s resources and your people’s time.  Many training initiatives fail due to six main pitfalls.


Although you have multiple solid options on the table, ASLAN would appreciate the opportunity to be considered as part of your search.  We know we may not be able to serve everyone, but we always relish the opportunity to uncover if our philosophy and methods might mesh with your business.


Is ASLAN a Good Fit for You?


ASLAN was born out of an outsourced inside sales company that simply had great training for its own reps.  At one point, the customers of Tom Stanfill and Tab Norris began asking, “instead of us paying you to make calls for us, can you just teach our sales people how to do what you do?”  


After Tom and Tab heard that enough, they started ASLAN.  It is important that you understand who you partner with, so we invite you to take this opportunity to learn more about the ASLAN approach by reading Who We Are.  


Through ASLAN’s proven methods formulated since 1996, our  virtual 5 module course will help those transitioning from field sales to remote selling. You will learn to leverage technology to engage decision-makers and move them through discovery to build value virtually.  


According to this recent article by Gallup, there are many ways to continue employee development during economic downturns. We have always believed that a blended learning approach is of strategic importance as well. Classroom learning can be beneficial, but not everyone learns by seeing, some learn by doing and through repetition.   


This is why we offer our content through multiple modalities. Whether you need a quick self-paced online experience at a low cost like our Other-CenteredⓇ Online Selling Program or our Virtual Instructor Lead Other-CenteredⓇ Selling program or our our acclaimed Catalyst Leadership Development program delivered virtually, face-to-face or even through our Catalyst Dashboard (CRM for Sales Leaders) tool, we are more than willing to have the discussion to help you navigate the complexity of this decision. 


As an industry leader for over 20 years, we’d love to engage in more of a discussion with you and assist you on this journey to finding the right fit for your organization. 


We recognize there are many great sales training companies out there.  We hope we have helped you with your research and we look forward to continuing the dialog should you choose to allow us to serve you.  Feel free to email us at or leave us your information and we can get back to you.  Best of luck. 



As VP of Marketing at ASLAN Training & Development, Scott’s passion is to share our solution with those in need and those who seek sales transformation. Find him on: Facebook | LinkedIn | Instagram

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