telesales team

Case Studies

Medical Supplies Manufacturer



In an effort to boost revenues within accounts too small to be supported by the field organization and the distribution channel, the manufacturer decided to create a telesales team to sell their products direct.


By reading this case study, you will learn how:

  • ASLAN® recruited and hired the entire telesales team – both the manager and inside sales reps – and designed the compensation package.

  • ASLAN designed the contact management system to manage the call process and house the key customer data.

  • Team leaders attended an accelerated program for managing, coaching, motivating, and retaining employees.

As Co-founder and CEO, Tom’s primary role is to create content that helps people live, sell, and serve more effectively. Find him on

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