Field Sales
Are your reps struggling to hit their numbers?
Sales effectiveness training to help your Reps hit their numbers
ASLAN Sales Effectiveness Training
Customers have changed, but most reps haven’t. More are failing to hit their numbers because the conventional approach sabotages our ability to sell. Here’s how we can help your field sales reps get more meetings, close more business, and grow their accounts.
First, we reframe your selling.
The percentage of decision makers who are receptive to meeting with your reps or learn about your solution is small — very small. That's obvious, but here's the truth that isn't: If the customer is emotionally unreceptive, your value prop, your insights, and your solution don't matter. Simply put, the receptivity of the customer is more important than your message.
To convert the disinterested, reps need to stop selling and focus on driving receptivity. This requires a different mindset and skill set but leads to very different results. This philosophy is the foundation of every ASLAN® program.
Second, we develop your message.
Our process is built on a foundation of discovering what makes you unique. Can your sellers easily and quickly validate the payoff of your solution? Is there a template for developing an effective email for each solution? Are the insights and truths about the best way to solve the customer's problem identified?
With our framework, we’ll help you craft YOUR message, not just any message.
Third, we train your sellers.
Our training works because it's relevant. Selling face-to-face is different from selling over the phone. Working with large complex accounts is radically different than calling on a small, owner-run business. That's why each unique sales role requires a unique program, and why generic sales methodologies fail. It's taken us 20 years, but we have developed the best content on the planet for every rep and every challenge.
Secondly, our training works because it's simple. We've distilled it down to eight capabilities needed to master the art of selling. They are measurable and tactical. It's why the organizations that hire ASLAN see immediate results.
Our Philosophy
PREPARE
Your organization is unique. Your people are unique. That’s why you need a representative development plan that is built specifically for you.
IGNITE
With instructor-led workshops and digital learning, we ignite a transformation by arming your sellers with the training and certifications they need to succeed.
TRANSFORM
Change doesn’t happen only in a workshop — it requires a commitment to an ongoing development process. With ASLAN, we offer the sustainable tactics you need for continuous transformation.
WHAT OUR CLIENTS ARE SAYING ABOUT OUR SALES EFFECTIVENESS TRAINING.
Available Courses
Interested in ASLAN?
We’re here to offer a development program that equips your field sales representatives to build lasting, personal relationships with your clients. Want to learn more about how we can implement a custom training program in your company?
