Field Sales

Are your reps struggling to hit their numbers?

Sales effectiveness training to help your Reps hit their numbers

ASLAN Sales Effectiveness Training

Customers have changed, but most reps haven’t. More are failing to hit their numbers because the conventional approach sabotages our ability to sell. Here’s how we can help your field sales reps get more meetings, close more business, and grow their accounts.

First, we reframe your selling.

The percentage of decision makers who are receptive to meeting with your reps or learn about your solution is small — very small. That's obvious, but here's the truth that isn't: If the customer is emotionally unreceptive, your value prop, your insights, and your solution don't matter. Simply put, the receptivity of the customer is more important than your message.

To convert the disinterested, reps need to stop selling and focus on driving receptivity. This requires a different mindset and skill set but leads to very different results. This philosophy is the foundation of every ASLAN® program.

Second, we develop your message. 

Our process is built on a foundation of discovering what makes you unique. Can your sellers easily and quickly validate the payoff of your solution? Is there a template for developing an effective email for each solution? Are the insights and truths about the best way to solve the customer's problem identified?

With our framework, we’ll help you craft YOUR message, not just any message.

Third, we train your sellers. 

Our training works because it's relevant. Selling face-to-face is different from selling over the phone. Working with large complex accounts is radically different than calling on a small, owner-run business. That's why each unique sales role requires a unique program, and why generic sales methodologies fail. It's taken us 20 years, but we have developed the best content on the planet for every rep and every challenge.

Secondly, our training works because it's simple. We've distilled it down to eight capabilities needed to master the art of selling. They are measurable and tactical. It's why the organizations that hire ASLAN see immediate results.

Our Philosophy



Your organization is unique. Your people are unique. That’s why you need a representative development plan that is built specifically for you.



With instructor-led workshops and digital learning, we ignite a transformation by arming your sellers with the training and certifications they need to succeed.



Change doesn’t happen only in a workshop — it requires a commitment to an ongoing development process. With ASLAN, we offer the sustainable tactics you need for continuous transformation.


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Fortune 500 Telecommunications Company

When ASLAN was hired, our goal was to grow from just under $700 million to $2 Billion. We achieved the goal in just 3 years and ASLAN played a key role. Not only do they have the best sales development programs but their ability to learn our business and customize the program was exactly what we needed to transition our sales force.

Director of Learning

Fortune 500 Telecommunications Company


We at InsurMark just completed what I believe to be one of many training programs with your company….I congratulate you on your success and want to comment on how impressed we are for who you are and what you stand for…The values that your company demonstrates are admired! To all of you, you have a home run in regards to your curriculum, your staff, and your philosophical standing in the business world! Thank you for ‘walking the walk’!



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Fortune 500 Telecommunications Company
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Available Courses

Other-Centered® Selling - Business Development

Other-Centered Selling- Business Development


We’ll arm your team with the big picture tactics they need to become a trusted advisor.




We’re reframing how your sales reps handle the approach and this program is designed to help them get there.

Other-Centered® Selling- Account Management

Other-Centered Selling - Account Management


Learn how to manage existing accounts in our two-day, instructor-led program.

Interested in ASLAN?

We’re here to offer a development program that equips your field sales representatives to build lasting, personal relationships with your clients. Want to learn more about how we can implement a custom training program in your company?