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We Train
to Lead Growth

Equip your team to lead customers, shape solutions, and create new demand.

You're Not Just Looking for A Training Program

You want to equip your teams to lead, influence, and grow your most important accounts. But growth is harder than ever, and training alone doesn’t address the real blockers:

Customers are unreceptive.

60% of decision-makers avoid reps. Buyers are overloaded and disengaged, making it harder than ever to engage or influence decisions.

Account teams are reactive.

Most account teams are built to serve, not grow. Without a strategy to create demand, they miss chances to expand relationships and wallet share.

Leaders can't coach.

Frontline managers struggle to move beyond oversight into real coaching, which limits adoption, behavior change, and long-term growth.

Change doesn't stick.

Workshops alone don’t work. Without coaching, reinforcement, and leadership buy-in, teams default to old habits, and transformation fails.

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People resist change, even when you're trying to help.

That’s why most sales training falls short: it focuses on what to say, not how to reach decision-makers who've already stopped listening.

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We Believe Influence Starts With Service

That’s why we equip your account teams to lead with empathy and help you unlock growth within their accounts. When customers feel heard, they open up new opportunities. And that changes everything.

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Other-Centered® Selling

We ground every program in our proprietary framework, equipping teams to create receptivity and solve problems as Trusted Partners.

Customized to Your Reality

We tailor every program to your roles, processes, and customers. The result? A solution that fits your culture, and sticks.

AI-Powered Sustainment

Change only matters if it lasts. Our ASLAN+ platform drives real adoption with coaching, practice, and AI-enabled reinforcement.

Built to Integrate

Already have a methodology? We don’t replace; we enhance. Our tools and language fit into your systems and elevate what’s already in place.

Proven Performance

Our approach drives measurable impact. Clients who adopt our model improve performance by 44%, and see stronger loyalty and engagement.

What Makes ASLAN Different

We help teams lead with trust. Because trust opens doors, builds influence, and drives lasting growth.

ASLAN

Other-Centered® Selling
Customized to Your Reality
AI-Powered Sustainment
Built to Integrate
Proven Performance

What Changes When You Work With ASLAN

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Customers become more receptive.

They experience a new kind of sales conversation: one focused on their priorities, not your pitch. Trust builds when they feel understood, not sold to.

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Teams lead the conversation.

Your account teams move beyond responding to shape demand and drive growth. They learn how to lead strategic conversations that deliver impact.

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Leaders coach what matters.

Managers learn a repeatable framework to diagnose performance gaps and coach to the three dials: desire, productivity, and capability, driving real, lasting growth.

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Culture fuels consistency.

When teams share the same mindset and language, selling becomes consistent, repeatable, and easier to scale across roles and regions.

Who We Serve

From sales to enablement to L&D, we serve leaders who are building customer-facing teams that can influence, create demand, and grow accounts.

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Sales Leaders

You own the number, but the old playbook isn’t working. We help your teams shift from responding to leading customers, and uncovering new opportunities for growth.

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Learning & Development Leaders

You’re measured on adoption and outcomes. We partner with you to deliver practical training, implementation support, and the metrics that earn executive buy-in.

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Sales Enablement Leaders

You need training that fits your systems, not fights them. We embed into your tools, tech stack, and workflows, aligning to your process, language, and strategy to drive measurable, lasting change.

Solutions That Unlock Growth

Customized Sales
Training

Every team is different. We tailor our programs to your roles, process, and customers, equipping account teams to influence, expand relationships, and drive growth.

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Sales Management Training

Help your managers lead like coaches. We train sales and account team leaders to diagnose performance gaps, develop their teams, and drive consistent, measurable improvement.

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AI-Powered Coaching & Enablement

Effective training doesn't end at the workshop. ASLAN+ delivers coaching, practice, and real-time feedback, all embedded into the flow of work and powered by AI.

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When Sales Teams Lead with Confidence, Everything Changes

Get More Meetings with the Right People

22 x

Increase in number of meetings

Increase Prospect Receptiveness

365 %

Higher response and CTRs

Close More Deals

44 %

Average increase in rep performance

Be More Strategic, Eliminate Wasted Time

1.5

Months saved per year

You Can Deliver Our Programs in the Way That Works Best for Your Team

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Onsite

Immersive training led by facilitators with decades of sales experience. Delivered onsite, every session is high-energy and built for real-world application.

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Virtual

The same powerful content delivered in digestible virtual sessions. Not webinars, but true interactive workshops with breakouts, role plays, and real-time coaching.

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Train the Trainer

We certify your internal trainers to deliver our programs, giving you complete ownership and sustainability.

A Process Built for the Change Your People Need

1
Prepare
2
Ignite
3
Transform
1Prepare

ALIGN | ALIGN | CUSTOMIZE

Your people aren’t generic, and your training shouldn't be either. In the Prepare phase, we assess your team’s capabilities, build leadership alignment, and tailor the program to your roles, culture, and goals. Leaders and sellers complete targeted pre-work to establish a shared foundation before the workshop begins.

Time

30-60+ days, with pre-work provided to enhance workshop efficiency

  • First, we’ll assess your organization’s current competencies and gauge the desire for change.
  • Next, we’ll customize the program to fit each unique role across your teams.
  • Finally, we’ll align with senior leadership and build a sustainment plan to ensure long-term success.

Different Industries. One Goal. Real Change That Lasts.

You will see our work in organizations like Schneider Electric, AT&T, Boehringer Ingelheim, and American Airlines.

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"ASLAN has dramatically enhanced our sales performance by equipping our team with a customer-first mindset. The focus on understanding the customer's perspective has reshaped how our reps approach client interactions."

VP of Sales, Healthcare Industry

"The ability to convert unreceptive prospects into engaged customers has transformed our pipeline. Our team is now having conversations with decision-makers who previously wouldn't take our calls."

Chief Revenue Officer, Technology Sector

"What separates ASLAN is their coaching framework. Our managers finally have a system for diagnosing performance gaps and developing our reps effectively."

Sales Enablement Director, Financial Services

"The Other-Centered approach has given our team a renewed sense of purpose. They're no longer just hitting numbers—they're solving customer problems, and revenue has followed."

Sales Director, Manufacturing

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A Top Sales Training Company

Consistently recognized as one of the top sales training companies by Selling Power Magazine.

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4.9 out of 5 Star Reviews
on Gartner Peer Insights

Real reviews from sales leaders who have implemented our programs.

Best Sales Methodology
Named "Best Sales Methodology" by the Stevie Awards for helping organizations transform their approach to selling.

"ASLAN has dramatically enhanced our sales performance by equipping our team with a customer-first mindset. The focus on understanding the customer's perspective has reshaped how our reps approach client interactions."

Healthcare Industry

VP of Sales

"The ability to convert unreceptive prospects into engaged customers has transformed our pipeline. Our team is now having conversations with decision-makers who previously wouldn't take our calls."

Technology Sector

Chief Revenue Officer

"What separates ASLAN is their coaching framework. Our managers finally have a system for diagnosing performance gaps and developing our reps effectively."

Financial Services

Sales Enablement Director

"The Other-Centered approach has given our team a renewed sense of purpose. They're no longer just hitting numbers—they're solving customer problems, and revenue has followed."

Manufacturing

Sales Director

UnReceptive™ by Tom Stanfill:

The Book Behind the ASLAN Method

The biggest obstacle in sales, leadership, and influence isn’t your message. It’s the resistance to hearing it.

In UnReceptive™, ASLAN co-founder and CEO Tom Stanfill reveals five hidden barriers that block influence—and how to reduce resistance, earn trust, and make your message land.

You’ll learn how to:

  • Break through emotional resistance

  • Disarm confirmation bias

  • Rebuild trust with skeptical audiences

  • Lead conversations that change minds

  • Make your message matter, no matter the setting

This is the foundation of our Other-Centered® approach, and the playbook for leading in a world of unreceptive buyers.

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FAQ

What makes ASLAN different from other sales training programs?

How do you measure success?

How long does implementation take?

Do you customize the content?

What are "Other-Centered" sales skills?

Ready to Transform Your Sales Organization?

The gap between your revenue targets and your results isn't bridged with more pressure or another workshop. You need a fundamentally different approach to selling in today's unreceptive marketplace.

Let's have a conversation about your specific challenges and how we can help your team create receptivity with buyers who don't want to be sold to.

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Let's Talk