Selling is Hard
What about a sales training program that makes it easy?
ASLAN provides sales training programs and management certifications that bridge the revenue gap between you and unreceptive buyers.
You're Not Just Looking for A Training Program
You're looking for a way to reach people who have stopped listening. That includes buyers, sellers, and leaders.
Buyers are resistant
People don’t want to be sold to, they are in information overload, and there’s a digital firewall preventing access.
Reps aren’t engaged
Reps are complacent, lacking fulfillment, and aren’t working to their full potential.
Leaders aren’t coaching
Leaders don’t have the skills or the time, and are distracted by hitting their numbers rather than meeting reps’ needs.
Results are down
Your people have to do more with less, combat volatility in the market, and are facing relentless revenue threats.




People resist change, even when it comes from someone trying to help.
That is why most sales training falls short. It focuses on what to say, not how to reach buyers who have already decided not to listen.

What Makes ASLAN Different
Other-Centered® Approach
Drop the Rope® Methodology
Customized to Your Reality
Built for
Real-World Application
Our programs aren’t academic or theory-heavy. Reps learn through real scenarios, role plays, and practical tools they can use immediately.
Sustainment That Sticks
Training only works if it lasts. Our AI-powered tools and ongoing coaching ensure skills are reinforced, adopted, and measured over time.
What Makes ASLAN Different
ASLAN
Real-World Application
What Changes When You Work With ASLAN

Customers engage in conversations built on trust and value.
They experience a different kind of sales conversation — one focused on their whiteboard, not your quota. Trust forms naturally when they feel understood instead of sold to.

Sellers become more confident and purposeful in reaching hard-to-reach buyers.
Reps discover a more fulfilling way to sell, built on service rather than persuasion. They gain confidence from knowing how to create receptivity, even with the toughest prospects.

Leaders get a repeatable coaching framework that drives growth.
Managers develop skills to diagnose performance gaps and coach effectively. They learn to drive sustainable change by focusing on the three dials that impact results: desire, productivity, and capability.

Your organization builds a culture that supports consistent performance.
Revenue growth becomes sustainable. The roller coaster of inconsistent performance stabilizes as your team builds a receptivity-first sales culture.
We Work With Leaders Who Are Responsible for Sales Performance and Team Development

Sales leaders looking for a new way to drive engagement and growth
You're responsible for hitting the number, but the old playbook isn't working. We help you transform your team's approach and give you a coaching framework that drives real change.

Learning and development leaders focused on measurable impact and adoption
You need a training partner who delivers more than a "nice workshop." We equip you with implementation expertise and measurable outcomes that earn executive buy-in.

Inside sales and SDR managers facing constant rejection and burnout
Your team faces unprecedented rejection rates. We transform how they break through the noise and create receptivity with prospects who don't want another sales call.

Enablement professionals working to align tools, tech, and training
You need training that integrates with your tech stack and reinforces your sales process. We customize our approach to work within your existing systems.
Our Core Sales Training Programs
Other-Centered® Selling (OCS)
Reps learn how to engage unreceptive buyers, uncover real needs, use Word Pictures to build value, and move the conversation forward without pressure.
Strategic Account Management
Drive deeper engagement and long-term growth with key accounts. Reps learn how to earn trusted advisor status, expand relationships, and protect revenue—without being pushy or reactive.
Defend™
Protect margin without damaging relationships. Reps learn how to neutralize pressure, align with the customer’s priorities, and guide negotiations with confidence and clarity.
Experience+™
Turn service reps into loyalty builders. Teams learn how to defuse tension, build trust fast, and uncover hidden opportunities to serve, so every conversation becomes a chance to grow the relationship.
OCS for Contact Centers
Reps learn how to quickly increase receptivity, shift from reactive to proactive, and connect with customers in a way that drives loyalty, retention, and revenue—call after call.
Catalyst™
Sales managers get a coaching framework that is easy to adopt and drives performance. Focuses on development, not just inspection




What Changes When Reps Know How to Create Receptivity and Lead with Confidence
Get More Meetings with the Right People
Increase in number of meetings
Increase Prospect Receptiveness
Higher response and CTRs
Close More Deals
Average increase in rep performance
Be More Strategic, Eliminate Wasted Time
Months saved per year
You Can Deliver Our Programs in the Way That Works Best for Your Team

Live, facilitator-led workshops at your location
Immersive, interactive training delivered at your location. Our facilitators bring decades of sales experience and create a high-energy, application-focused environment.

Virtual training sessions with real-time coaching and feedback
The same powerful content delivered in digestible virtual sessions. Not webinars — true interactive workshops with breakouts, role plays, and real-time coaching.

Train-the-trainer certification for your internal leaders
We certify your internal trainers to deliver our programs, giving you complete ownership and sustainability.

AI-driven platform for real-world reinforcement and coaching
Equip reps with on-demand practice, practical tools, and coaching support to apply what they’ve learned when it matters most.
A Process Built for the Change Your People Need
ALIGN | ALIGN | CUSTOMIZE
Your organization is unique. Your people are unique. You need a rep and leadership development plan that is built specifically for you. Pre-work will be assigned so that all leaders and reps come prepared to learn, having established baseline knowledge of our process, approach, terms, and more.
Time
30-60+ days, with pre-work provided to enhance workshop efficiency
- In this part of the ASLAN process, we assess your organization’s current competencies and evaluate the desire for change.
- After the assessment, we will customize the program to each unique role in your company.
- Finally, we make it a high priority to ensure alignment with senior leadership and build a sustainment plan.
EMBRACE | EXPERIENCE | EXECUTE
Creative simulations enhance the experience and we use leadership simulations, movie clips, problem-based learning exercises, and more!
Want to see more detail? Download our instructional design framework.
Time
On-site or virtual workshops — micro, one-day, two-day.
- All participants are first challenged to embrace their need to change, learn, and develop.
- We will thoroughly explain and reinforce through experiences. This helps leaders and reps see concepts and skills in action.
- Everyone will self-evaluate to determine the areas they need to focus on most during execution. We will tie all concepts to real-world applications and encourage them to set goals then and there.
COMPREHEND | APPLY | MASTER
Transformation requires a commitment to an ongoing development process.
ASLAN+ Sustainment Plan
The Journey doesn't end with the workshop. Our ASLAN+ Sustainment Plan provides ongoing coaching, on-demand resources, and AI-driven support to help your team embed new strategic account management skills into daily routines. The platform's AI-powered coaching and just-in-time resources ensure your team consistently applies what they've learned, driving long-term behavioral change and measurable results.
Discover how ASLAN+ can keep your team performing at their best!
- Comprehension is supported through mobile, AI-powered apps, digital learning curricula, and webinars.
- Application is made possible with our toolbox of resources and micro-learning modules.
- Mastery is ensured as frontline leaders are certified and equipped to coach.
Different Industries. One Goal. Real Change That Lasts.
You will see our work in organizations like Schneider Electric, AT&T, Boehringer Ingelheim, and American Airlines.




















"ASLAN has dramatically enhanced our sales performance by equipping our team with a customer-first mindset. The focus on understanding the customer's perspective has reshaped how our reps approach client interactions."
VP of Sales, Healthcare Industry
"The ability to convert unreceptive prospects into engaged customers has transformed our pipeline. Our team is now having conversations with decision-makers who previously wouldn't take our calls."
Chief Revenue Officer, Technology Sector
"What separates ASLAN is their coaching framework. Our managers finally have a system for diagnosing performance gaps and developing our reps effectively."
Sales Enablement Director, Financial Services
"The Other-Centered approach has given our team a renewed sense of purpose. They're no longer just hitting numbers—they're solving customer problems, and revenue has followed."
Sales Director, Manufacturing

A Top Sales Training Company
Consistently recognized as one of the top sales training companies by Selling Power Magazine.

4.9 out of 5 Star Reviews
on Gartner Peer Insights
Real reviews from sales leaders who have implemented our programs.
Best Sales Methodology
Named "Best Sales Methodology" by the Stevie Awards for helping organizations transform their approach to selling.
Healthcare Industry
VP of Sales
Technology Sector
Chief Revenue Officer
Financial Services
Sales Enablement Director
Manufacturing
Sales Director
UnReceptive™ by Tom Stanfill:
The Book Behind the ASLAN Method
The biggest obstacle in sales, leadership, and influence isn’t your message. It’s the resistance to hearing it.
In UnReceptive™, ASLAN co-founder and CEO Tom Stanfill reveals five hidden barriers that block influence—and how to reduce resistance, earn trust, and make your message land.
You’ll learn how to:
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Break through emotional resistance
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Disarm confirmation bias
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Rebuild trust with skeptical audiences
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Lead conversations that change minds
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Make your message matter, no matter the setting
This is the foundation of our Other-Centered® approach, and the playbook for leading in a world of unreceptive buyers.




FAQ
What makes ASLAN different from other sales training programs?
How do you measure success?
How long does implementation take?
Do you customize the content?
What are "Other-Centered" sales skills?
Ready to Transform Your Sales Organization?
The gap between your revenue targets and your results isn't bridged with more pressure or another workshop. You need a fundamentally different approach to selling in today's unreceptive marketplace.
Let's have a conversation about your specific challenges and how we can help your team create receptivity with buyers who don't want to be sold to.