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Selling is Hard

What about a sales training program that makes it easy?

ASLAN provides sales training programs and management certifications that bridge the revenue gap between you and unreceptive buyers.

You're Not Just Looking for A Training Program

You're looking for a way to reach people who have stopped listening. That includes buyers, sellers, and leaders.

Buyers are resistant

People don’t want to be sold to, they are in information overload, and there’s a digital firewall preventing access.

Reps aren’t engaged

Reps are complacent, lacking fulfillment, and aren’t working to their full potential.

Leaders aren’t coaching

Leaders don’t have the skills or the time, and are distracted by hitting their numbers rather than meeting reps’ needs.

Results are down

Your people have to do more with less, combat volatility in the market, and are facing relentless revenue threats.

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People resist change, even when it comes from someone trying to help.

That is why most sales training falls short. It focuses on what to say, not how to reach buyers who have already decided not to listen.

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We Believe Influence Starts With Service

That’s why we equip your sales team to lead with empathy and help you drive transformation that actually lasts.

When buyers feel heard, they open up. And that changes everything.

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Other-Centered® Approach

We don't teach manipulation tactics disguised as relationship building. We help your team genuinely make the customer's needs their priority.

Drop the Rope® Methodology

When customers feel the pull of a "sales tug of war," they pull back or bolt. We teach reps to eliminate pressure and convert unreceptive buyers.

Customized to Your Reality

Your sales challenges are unique. We don't deliver generic programs — we integrate our proven methodology into your existing processes, language, and sales approach.

Built for
Real-World Application

Our programs aren’t academic or theory-heavy. Reps learn through real scenarios, role plays, and practical tools they can use immediately.

Sustainment That Sticks

Training only works if it lasts. Our AI-powered tools and ongoing coaching ensure skills are reinforced, adopted, and measured over time.

What Makes ASLAN Different

We help people learn to lead with trust.

ASLAN

Other-Centered® Approach
Drop the Rope® Methodology
Customized to Your Reality
Built for
Real-World Application
Sustainment That Sticks

What Changes When You Work With ASLAN

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Customers engage in conversations built on trust and value.

They experience a different kind of sales conversation — one focused on their whiteboard, not your quota. Trust forms naturally when they feel understood instead of sold to.

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Sellers become more confident and purposeful in reaching hard-to-reach buyers.

Reps discover a more fulfilling way to sell, built on service rather than persuasion. They gain confidence from knowing how to create receptivity, even with the toughest prospects.

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Leaders get a repeatable coaching framework that drives growth.

Managers develop skills to diagnose performance gaps and coach effectively. They learn to drive sustainable change by focusing on the three dials that impact results: desire, productivity, and capability.

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Your organization builds a culture that supports consistent performance.

Revenue growth becomes sustainable. The roller coaster of inconsistent performance stabilizes as your team builds a receptivity-first sales culture.

We Work With Leaders Who Are Responsible for Sales Performance and Team Development

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Sales leaders looking for a new way to drive engagement and growth

You're responsible for hitting the number, but the old playbook isn't working. We help you transform your team's approach and give you a coaching framework that drives real change.

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Learning and development leaders focused on measurable impact and adoption

You need a training partner who delivers more than a "nice workshop." We equip you with implementation expertise and measurable outcomes that earn executive buy-in.

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Inside sales and SDR managers facing constant rejection and burnout

Your team faces unprecedented rejection rates. We transform how they break through the noise and create receptivity with prospects who don't want another sales call.

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Enablement professionals working to align tools, tech, and training

You need training that integrates with your tech stack and reinforces your sales process. We customize our approach to work within your existing systems.

Our Core Sales Training Programs

Consultative Selling Skills

Other-Centered® Selling (OCS)

Reps learn how to engage unreceptive buyers, uncover real needs, use Word Pictures to build value, and move the conversation forward without pressure.

Strategic Account Management

Drive deeper engagement and long-term growth with key accounts. Reps learn how to earn trusted advisor status, expand relationships, and protect revenue—without being pushy or reactive.

Sales Negotiation Training

Defend™

Protect margin without damaging relationships. Reps learn how to neutralize pressure, align with the customer’s priorities, and guide negotiations with confidence and clarity.

Customer Service Sales Training

Experience+™

Turn service reps into loyalty builders. Teams learn how to defuse tension, build trust fast, and uncover hidden opportunities to serve, so every conversation becomes a chance to grow the relationship.

Call Center Sales Training

OCS for Contact Centers

Reps learn how to quickly increase receptivity, shift from reactive to proactive, and connect with customers in a way that drives loyalty, retention, and revenue—call after call.

Sales Management Training

Catalyst™

Sales managers get a coaching framework that is easy to adopt and drives performance. Focuses on development, not just inspection

 

What Changes When Reps Know How to Create Receptivity and Lead with Confidence

Get More Meetings with the Right People

22 x

Increase in number of meetings

Increase Prospect Receptiveness

365 %

Higher response and CTRs

Close More Deals

44 %

Average increase in rep performance

Be More Strategic, Eliminate Wasted Time

1.5

Months saved per year

You Can Deliver Our Programs in the Way That Works Best for Your Team

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Live, facilitator-led workshops at your location

Immersive, interactive training delivered at your location. Our facilitators bring decades of sales experience and create a high-energy, application-focused environment.

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Virtual training sessions with real-time coaching and feedback

The same powerful content delivered in digestible virtual sessions. Not webinars — true interactive workshops with breakouts, role plays, and real-time coaching.

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Train-the-trainer certification for your internal leaders

We certify your internal trainers to deliver our programs, giving you complete ownership and sustainability.

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AI-driven platform for real-world reinforcement and coaching

Equip reps with on-demand practice, practical tools, and coaching support to apply what they’ve learned when it matters most.

A Process Built for the Change Your People Need

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ALIGN | ALIGN | CUSTOMIZE

Your organization is unique. Your people are unique. You need a rep and leadership development plan that is built specifically for you. Pre-work will be assigned so that all leaders and reps come prepared to learn, having established baseline knowledge of our process, approach, terms, and more.

Time

  • In this part of the ASLAN process, we assess your organization’s current competencies and evaluate the desire for change.
  • After the assessment, we will customize the program to each unique role in your company.
  • Finally, we make it a high priority to ensure alignment with senior leadership and build a sustainment plan.

Different Industries. One Goal. Real Change That Lasts.

You will see our work in organizations like Schneider Electric, AT&T, Boehringer Ingelheim, and American Airlines.

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"ASLAN has dramatically enhanced our sales performance by equipping our team with a customer-first mindset. The focus on understanding the customer's perspective has reshaped how our reps approach client interactions."

VP of Sales, Healthcare Industry

"The ability to convert unreceptive prospects into engaged customers has transformed our pipeline. Our team is now having conversations with decision-makers who previously wouldn't take our calls."

Chief Revenue Officer, Technology Sector

"What separates ASLAN is their coaching framework. Our managers finally have a system for diagnosing performance gaps and developing our reps effectively."

Sales Enablement Director, Financial Services

"The Other-Centered approach has given our team a renewed sense of purpose. They're no longer just hitting numbers—they're solving customer problems, and revenue has followed."

Sales Director, Manufacturing

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A Top Sales Training Company

Consistently recognized as one of the top sales training companies by Selling Power Magazine.

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4.9 out of 5 Star Reviews
on Gartner Peer Insights

Real reviews from sales leaders who have implemented our programs.

Best Sales Methodology
Named "Best Sales Methodology" by the Stevie Awards for helping organizations transform their approach to selling.

"ASLAN has dramatically enhanced our sales performance by equipping our team with a customer-first mindset. The focus on understanding the customer's perspective has reshaped how our reps approach client interactions."

Healthcare Industry

VP of Sales

"The ability to convert unreceptive prospects into engaged customers has transformed our pipeline. Our team is now having conversations with decision-makers who previously wouldn't take our calls."

Technology Sector

Chief Revenue Officer

"What separates ASLAN is their coaching framework. Our managers finally have a system for diagnosing performance gaps and developing our reps effectively."

Financial Services

Sales Enablement Director

"The Other-Centered approach has given our team a renewed sense of purpose. They're no longer just hitting numbers—they're solving customer problems, and revenue has followed."

Manufacturing

Sales Director

UnReceptive™ by Tom Stanfill:

The Book Behind the ASLAN Method

The biggest obstacle in sales, leadership, and influence isn’t your message. It’s the resistance to hearing it.

In UnReceptive™, ASLAN co-founder and CEO Tom Stanfill reveals five hidden barriers that block influence—and how to reduce resistance, earn trust, and make your message land.

You’ll learn how to:

  • Break through emotional resistance

  • Disarm confirmation bias

  • Rebuild trust with skeptical audiences

  • Lead conversations that change minds

  • Make your message matter, no matter the setting

This is the foundation of our Other-Centered® approach, and the playbook for leading in a world of unreceptive buyers.

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FAQ

What makes ASLAN different from other sales training programs?

How do you measure success?

How long does implementation take?

Do you customize the content?

What are "Other-Centered" sales skills?

Ready to Transform Your Sales Organization?

The gap between your revenue targets and your results isn't bridged with more pressure or another workshop. You need a fundamentally different approach to selling in today's unreceptive marketplace.

Let's have a conversation about your specific challenges and how we can help your team create receptivity with buyers who don't want to be sold to.

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Let's Talk