Scott Cassidy, VP of Marketing

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A communications broadcasting major from Villanova University, Scott Cassidy was supposed to be the next Chris Berman on ESPN. That all changed when he learned to sell and market products. Today, Scott runs marketing and the certified reseller channel for ASLAN Training & Development.

Prior to joining ASLAN in October 2018, Scott worked for F500 companies including Eastman Kodak Company, Parametric Technology Corporation, and Schneider Electric. He has over 30 years of experience in sales, service, marketing and management through leading various sales and marketing organizations. He joined ASLAN to look after marketing, but is most fulfilled when in front of a room.

Master your craft with sALES with ASLAN

This week on #SALESwithASLAN, @ScottCassidy, in his final podcast as host, delivers a few key ideas on selling success.  Follow Scott on Linkedin and make sure to join @TomStanfill beginning later this year when #SALESwithASLAN continues. #salespodcast #salestips

This week on #sALESwithASLAN, @TomStanfill discusses how to leverage these tools to improve prospecting and conversations. He gives examples and statics of two different #salesprospecting approaches and answers why an Other-Centered Position (OCP) approach works. Why don’t reps lead with the customer’s whiteboard and how to build an arsenal of “whiteboard” intel to add to your discovery agenda and then build the list for yourself and your #salesteam.

This week on #sALESwithASLAN, @MarcLamson is back to revisit our concept of ServeMore3 in order to expose those deep unstated emotional needs that we all have as humans. When we commit to care more, we will learn more and then we can do more for our clients, prospects, family and friends.

This week on #sALESwithASLAN, @TomStanfill is back again in the third of a three-part series on micro qualifying your opportunities. This week, we unpack whether the deal is actually worth winning. These 3 critical questions that you need to answer will tell you whether you should win the deal and is it worth it.

This week on #sALESwithASLAN, @TomStanfill is back again in the second of a three-part series on micro qualifying your opportunities. This week, we unpack how you can be sure you can with the deal. These 3 critical questions that you need to answer will tell you whether you can win.

This week on #sALESwithASLAN, @TomStanfill is back again to break down whether the opportunity is real and how to decide that. This 4-step process will guide #salesreps through the ability to navigate from the simplest to the most complex sales cycles. Bonus: this is the first of a 3-podcast series.  Join next week to learn how to determine “can we win?” and then the week after we will discuss “is it worth winning?”

This week on #sALESwithASLAN, @marclamson is back again to discuss how selling or influencing buyer decisions is all about convincing the emotional side of the brain. Most people believe you can persuade people with logic but we discuss how when you get the emotional side of the brain engaged, they will then justify with logic.  #salespodcast #wordpictures #salestips

This week on #sALESwithASLAN, @stephanieboyer, professor at Bryant University, stops by to discuss how selling has become a major on many campuses today. We discuss how women are taking on more leadership roles and the importance of practice (role plays) in our ability to master our craft as sales professionals.

This week on #sALESwithASLAN, the entire ASLAN leadership comes to the pod with examples from their careers where those who put the client first are not only more fulfilled but more successful.

This week on #sALESwithASLAN, @charlesforsgard joins to discuss how most leaders focus on business and not the people when the opposite works better. Charles has developed a culture of coaching wherever he has lead teams since 1982. That includes several F500 companies. Hear Charles and Scott discuss leading through great questioning, proactive communication and selling, and some of the best advice for young sales leaders. Charles book “Stop Kidding Yourself: The Way You’re Managing Your Team is Not Working” is available where books are sold.  #salespodcast #salescoaching #salesmanagers

This week on #sALESwithASLAN, @tomStanfill joins once again to discuss how most sellers focus on business benefits or financial benefits of their solution (increase in profits or cost savings), but those aren’t the benefits that most likely motivate a customer to choose your solution. It’s how you make them feel – the emotional benefit that inspires a decision to take action. #B2Bsalesreps #prospecting #consultativesalesreps #salespodcast

This week on #sALESwithASLAN, @tomStanfill joins once again to uncover three memorable Ps to help anyone improve their ability to influence another person. It all starts with the “fertile soil” of the other person prior to you being able to plant the “seed” of your message. As usual, Tom makes it simple and memorable so you can build the habit asap.  #B2Bsalesreps #prospecting #consultativesalesreps.

This week on #sALESwithASLAN, @artshamsky joins the pod to discuss the similarities (and high failure rates) of baseball and selling. Art talks about the highs and lows of these careers, and the personal relationships that thrive out of the pressure. We talk about Art’s latest book "After the Miracle" which talks about the sustained brotherhood that outlasts the bright lights of our prime. Join us for this unique perspective on selling, baseball and life. Enjoy the beer. #69Mets #ArtShamsky #AfterTheMiracle #salespodcasts #MagnificentSeasons

This week on #sALESwithASLAN, @MichaelReddington, CEO of Inquasive and a specialist in interrogation, joins the pod to discuss how even the most stressful situations can be controlled with the right mindset, demeanor, and technique. His non-confrontational approach brings insight into Vision and Influence and the cognitive aspects of human communication. You will not want to miss his description of the 7 phases of any conversation. This pod will help #salesreps, #salesmanagers and anyone that must #influence at work or in their personal lives. In other words, everyone#B2Bsalesreps #prospecting #consultativesalesreps.

This week on #sALESwithASLAN, @tomstanfill joins the pod to discuss building a new habit. He takes us through the rep conscious incompetence to exposing the gap in capability to practice in a safe environment to finishing one capability at a time and finally the habit is formed. For #salesmanagers, you will learn how to coach your reps through this process. For #salesreps, you will learn what to expect and how to own your own development.

This week on #sALESwithASLAN, @tomstanfill joins the pod to discuss the power of GAP (Get At the Problem) questions.  There are 3 main challenges (3 E’s) that sellers face today. We struggle to Engage our virtual audience, demonstrate our Expertise, and have the customer Embrace our solution. Learn the 4 steps to solving these challenges.

This week on #sALESwithASLAN, @SeanRobertson joins the pod to discuss the tremendous opportunity that companies must recognize that everyone in the company is a #salesrep.  Listen to the fun stories about books and movies that paint sales as a negative profession and yet it might be one of the most noble. We are never more fulfilled than when we are serving others. It is all about the mindset

This week on #sALESwithASLAN, @MarcLamson joins the pod to discuss #salescoaching from the #salesrep point of view. Learn what you as the sales rep should do before, during and after a coaching session with your partner in success, your sales manager.

This week on #sALESwithASLAN, @TomStanfill and I discuss how to hold the line on the value of your solution. In studying thousands of sellers, here is what we consistently see the top performers do to defend the price of their solution: They uncovered the value gap, they validate, they tell the truth. Learn more through our stories and tips.

When you think about getting a meeting or winning a deal, why do you think you will succeed at either? Most likely you will win or lose based, not on your solution, but on a decision you make, or don’t make about how you will position your solution.  You place a bet. You take a stand. Which means you will limit it to usually one thing that only you can do for your customer, your proprietary benefit.  Learn more this week on #sALESwithASLAN.

This week on #sALESwithASLAN, we welcome back our founders to reminisce the first 100 episodes of the podcast. To celebrate #100 we asked some friends from the sales profession to share why they consistently hit 100% of their quota. We learn from 7 individual career professionals on what makes them successful as they pass along pearls of wisdom to the rest of us. Download and subscribe so you can easily enjoy the next 100 episodes.

This week on #sALESwithASLAN, we welcome author and professor Dr. Brian Glibkowski, an expert on question intelligence. His new book called “Answer Intelligence: Raise your AQ”, addresses the academic and psychological side of questions and answers that is sure to bring insight to all those who sell for a living. You will learn from years of research and even get 20% off the book should you be interested.

This week on #sALESwithASLAN, we welcome back ASLAN President Marc Lamson to have some fun with the lessons we as #salesreps and #salesmanagers can learn from watching the NCAA Final Four. The commonalities include sticking to the fundamentals, play your game, act like you have been there and remember, its not the best player that wins, it’s the best team.

This week on #sALESwithASLAN, we welcome back ASLAN President, Marc Lamson to discuss the three reasons you should not just give up on a lead if you don’t get through to the person that approached your company. Then we discuss a great solution for how to truly prospect that account. This will help #salesreps #B2Bsalesreps #prospecting reps or even #consultativesalesreps.

This week on #sALESwithASLAN, we welcome ASLAN Regional Vice President, John Cerqueira discusses the light at the end of the COVID-19 tunnel as we continue our #TalesFromTheFrontLines series. We unpack the emerging market dynamics, our changing sales process, how marketing has filled a void and the art of #teamselling.

Most of us are passionate about growth whether it means becoming a better presenter, writer, leader. Maybe we want to earn a promotion? But there’s a cost: time and pain.  The pain associated with failing is the #1 enemy of growth. @TomStanfill joins #saleswithaslan to unpack the pain of growth and shares personal stories of failure and triumph that give us a process to consider.

This week on #sALESwithASLAN, we welcome Pacific Mills Training Partners President, Penny Honea as we continue our #TalesFromTheFrontLines series. During a 25-year career in IT distribution, Penny learned many lessons, took many trainings, let many teams. We unpack that journey and what lead her to becoming a #ASLANCertifiedReseller. There is something in this episode for #salesreps and #salesmanagers alike.

This week on #sALESwithASLAN, we welcome Marc Lamson, President at ASLAN, to discuss how his own Other-Centered® approach to coaching and selling has been formulated by a simple formula of Care More + Learn More + Do More = ServeMore3   Hear some great stories and examples of how the little things we can do can build trust, credibility and rapport in our client, work and personal relationships.

This week on #sALESwithASLAN, we welcome AFLAC District Sales Manager Robert Zeman to discuss how his own Other-Centered® approach to coaching and selling has taken his 4-person sales team to the top of his region, beating out much larger teams in the process.  We discuss some of the “functional strength” he is instilled in his team along with joint accountability and even rep desire to improve.  It is a great success story of what we all are trying to accomplish.

This week on #sALESwithASLAN, we welcome author Kevin McCann of the Executive Strategy Group to talk about some important tips to building a robust pipeline. It starts with the right mindset and then the right message. He teaches us the “highlighter trick” to see how we currently message. Finally, we discuss the 4 questions that reps should be able to answer if the pipeline is accurate

This week on #sALESwithASLAN, Marc Lamson and Tom Stanfill join to uncover nearly a years worth of challenges we have observed through clients (and internally).  Listen to learn about how we try to squeeze too much content into the meeting. How we don’t know the decision maker. What to do when all hell breaks loose and how to make sure all the client’s questions are answered.

This week on #sALESwithASLAN, we welcome author @SeanDuffy of @theDuffyAgency and his partner @KevinMcCaughey to discuss sales and marketing integration and the impact of brand on sellers. WE break down the academics of this important relationship, how marketing enhances receptivity in our prospects and how sales can work with all types of marketing groups within all sizes of companies. #salesandmarketing #salestips

This week on #sALESwithASLAN, we welcome CEO and co-founder @tomstanfill to unveil his Top 10 list, David Letterman style.  It takes a combination of mindset and developing advanced skills to be successful. In every endeavor, there are levels of abilities (hobbyist to pro, novice to elite).  To succeed in this new normal, good isn’t good enough. Become a pro. Enjoy the beer.

This week on #sALESwithASLAN, we welcome back the coach whisperer #BobbiKahler, host of her own podcast UnYielded, to discuss coaching frustration.  Bobbi walks a through a 5-step process that will help coaches eliminate the frustration they feel when reps backslide into old habits or when they have to have the same conversation over and over. Enjoy the topic and please drop a comment on LinkedIn or email me at with your topic for us to cover.

This week on #sALESwithASLAN, we begin the new year with a special suggestion from one of our listeners. The topic of political structure within our accounts. We all know there are several roles in the decision process whether we are talking about the coach, gatekeeper, influencer, evaluator, or ultimate decision maker. What we talk about with @tomStanfill, CEO and Co-Founder of ASLAN, is why we need to identify the actual structure, how to do it and a tool to make it easy on yourself. Enjoy the topic and please follow the lead and drop a comment on LinkedIn or email me a with your favorite topic for us to cover.

This week on #sALESwithASLAN, we bring some real life sellers on the pod to discuss the may ways life has changed since COVID but more importantly, how they have adapted. There is a lot of good to go with all this bad this year. @jermainedonaldson and @JohnCerqueria join to break down the good, bad and ugly of 2020 as a seller.

This week on #sALESwithASLAN, @marclamson joins to conclude the year with some ideas on how to leverage your holiday downtime for self-reflection and self-improvement. Merry Christmas to all and to all enjoy the close of a 2020 of chaos in favor of a 2021 of hope and joy.

This week on #sALESwithASLAN, we revisit the coaching quadrant.  CEO and co-founder @tomstanfill breaks down his 4 recommendations for helping those reps with low desire. He also tells us how to work with those Achievers and Strivers. Enjoy the second of a two-part series on quadrant coaching.

This week on #sALESwithASLAN, we turn our attention those who coach for a living and those who may want to become a sales manager one day. CEO and co-founder @tomstanfill un-packs the two biggest barriers to coaching, motivation and you guessed it, time. Learn about both in this, the first of a two-part series on quadrant coaching

This week on #sALESwithASLAN, we flip the script and look at life through our prospect’s eyes. What has changed for prospects as it relates to the Virtual Buying Process and how do we adapt our approach to serve them. @MarcLamson helps unpack 4 different challenges that are new in 2020. First, prospects are more distracted than ever. Second, they are using a different decision process and what we call a “mass audit” in a shorter timeline criterion. Finally, when prospects are in the meeting, they are having trouble paying attention.  So, what do we do about all this? Find out.

Why is that we feel more vulnerable when selling virtually than we did when we could be face to face? Maybe we aren’t comfortable with the technology? Maybe we are just afraid of looking foolish. Maybe it’s just different. This week on #sALESwithASLAN, I welcome back ASLAN CEO @TomStanfill to the pod to discuss being Other-Centered® in a crazy world and how to resist that urge to retreat to self.

This week on #sALESwithASLAN, I welcome back ASLAN President @MarcLamson to the pod to discuss the pivotal role that social selling now plays in our selling lives. With more time on our hands since COVID hit, we need use tools like Linkedin to Research and find potential contacts and companies. Then we need to find meaningful ways to connect with them. Finally, we should learn to be a thought leader with what we post. We have a contest this week as well. Go to and click “Get your score free” to see your Social Selling Index and share it with us on Linkedin as a comment below this post. We will find a winner and have you on an upcoming show

This week on #sALESwithASLAN, I welcome a newcomer to the show in @JeroenCorthout from SalesFlare to discuss how sales reps can be more organized with the right tools and therefore focus on what is their most important role: to be an other-centered trusted advisor.

This week on #sALESwithASLAN, we talk about the lost art of strategic sales planning. There are three main ways or approaches to selling into your accounts, Frontal, Flank and Fragment. @MarcLamson describes each and gives examples to cement the knowledge. Whether you are a #salesep or #salesmanager, you are sure to learn something.

#salesreps seem to get a little shy when it comes to advancing the sale to the next logical Other-Centered® stage. This week on #sALESwithASLAN, @marclamson and I unpack the 3 step process to ensuring you are always moving your sale cycle along at the pace appropriate to the prospect. #salescoaching #salesmanager

In episode 74, #sALESwithASLAN and @MarcLamson, President of @ASLANTraining opened up the discussion around cold calling and we learned about the 10-30-3 which simply means, 10 seconds to clear the noise, 30 seconds to get to a 3 minute discovery. So, this week, we pick back up and teach you how to ADAPT to any situation that might arise when trying to get that meeting. Enjoy the content and the beer.

#sALESwithASLAN is all about sales and all about beer but this week we go a bit further on both. Selling was changed forever back in March 2020. In effect, we all became inside sales reps. For those of you that forgot how to pick up the phone can get a meeting, you want to listen to this podcast. We address how to use this simple tool to get meetings with @MarcLamson, President of @ASLANTraining.

Every week on #sALESwithASLAN, we try to help build up the relationship between reps and managers and this week we hope to improve that communication by telling each what the other is saying: what they like and don’t like about the other. There are 3 main reasons #salesmanagers are not coaching #salesreps as much as they should (or as often as reps would like): No Time, No Change and No Tools to measure. Well we address all three this week with @MarcLamson, President of @ASLANTraining. #salescoaching #salesmanager

We are just about 6 months into the “new normal” and the transition for those field #salesreps to #insidesalesreps continues.  There are many positives and some challenges that we have discovered in 2020 and @marclamson and I dig into both plus some solutions and advice, this week on #saleswithaslan.  Additional Resources included:

#sALESwithASLAN welcomes back @tomStanfill to discuss personal motivation and how we can achieve anything with these 6 easy steps. Tom and I discuss how our own diet, our own health was motivation for a life changing habit that took (desire) self-motivation, a plan and support to get through. We can apply much of what we learned to selling and leading as well. Enjoy! #salestips #salescoaching

#sALESwithASLAN welcomes back President @MarcLamson to discuss the subject of how we rise above this whole virtual world we live in now. Everyone in sales is now calling (or zooming) prospects. Months ago, you would put on a nice suit and your best watch. Now you may be in shorts. So how do you differentiate? By using the technology to your advantage and to that of your client. By going the extra mile to learning what is possible and delivering something memorable. There are 3 easy steps to make this happen and we enjoy them over an ale today.  #salestips #salescoaching

#sALESwithASLAN welcomes back President Marc Lamson to discuss the subject that he is most passionate about, Discovery. We recognize the difficulty of not being face to face but there are great advantages like the fact that you can record the meeting. Marc takes us through the key points about Asking and Responding in a way that optimizes the chance that the customer or prospect feels receptive and open to sharing vital information that will help you help them solve problems.  #salestips #salescoaching

Every once in a while, #sALESwithASLAN welcomes in a rep with the practical application of ASLAN key concepts. This week, we invite @ChrisWhite back to the program to provide insight from his unique perspective as a partner and sales rep for ASLAN. We discuss the “Decision to be Other-Centered®” before each engagement, Lead with your customers Whiteboard and fan favorites like Take the Trip® and Drop the Rope®. Real life examples to help #salereps and #salesmanagers.  #salestips #salescoaching

We under-utilize our team to sell because for several reasons, and that hurts our win rate. The truth is that nobody is best at everything, but someone is best at something. This week on #sALESwithASLAN, @MarcLamson and I discuss when to engage in team selling and the 3 main reasons people fail to use this valuable resource. #salestips #salescoaching

This week on #sALESwithASLAN, I am joined by sales maven @TomStanfill once again as we discuss our role as sales reps during the sales process. As the trusted guide,  you decide next steps in the process,  not the customer. Why? Because of your experience, you should know the most effective way to evaluate the solution. So, with that as a backdrop, Tom unlocks the 5 step process you can use to ADVANCE any sales cycle in any circumstance. Master this process and you will see improved results. Promise. #salestips #salescoaching

This week on #sALESwithASLAN, I am joined by sales guru @JohnCerqueira as we discuss the intentional Return On Investment (ROI) discussion that will always help you close more deals. More importantly, ROI discussions with your clients throughout the sales cycle will heighten your status as trusted advisor. Especially when you and your client decision maker deliver on your promise to one another. We unpack a real ASLAN client and discuss how John was able to begin with the end in mind and deliver the goods.

This week on #sALESwithASLAN, we revisit the subject of some of the best and worst emails we get from salespeople. We did this once before in Episode 42 but frankly, with COVID19, more and more people are forced to engage with email. By laughing and crying and exploring what we see, we hope to give you some ideas for improving your own #prospecting email approach. This can be such a useful tool for you to hunt and find new business but when done poorly, it can really backfire. Enjoy the podcast and make sure you ready our eBook called How to Write Effective Emails.

#sALESwithASLAN continues the series in delivering the perfect virtual presentation. This week, @TomStanfill and I breakdown his latest blog on how to deliver the perfect presentation, virtually. As Tom always does, he gives us some structure in the form of 8 Pro Tips we must leverage to ensure the perfect performance.  And if you want to do some homework, you can learn a lot from watching the top Ted Talks.

#sALESwithASLAN continues the series in delivering the perfect virtual presentation. This week, @TomStanfill and I breakdown his latest blog on how to deliver the perfect presentation, virtually. As Tom always does, he gives up some structure in the form of 5 Determinations we must make to ensure we “control the stage”.

For more on Virtual Selling Programs, visit and find the blog we reference in the pod here.

#sALESwithASLAN continues to dive into the changes that COVID19 has brought upon us and those that sell for a living. This week, @TomStanfill and I breakdown his latest blog on how to deliver the perfect presentation, virtually. As Tom always does, he gives up some structure in the form of a four-step process to ensure maximum impact. This will be part 1 of a series to help you deliver again and again.

For more on Virtual Selling Programs, visit and find the blog we reference in the pod here.

#sALESwithASLAN is all about the #salesrep to #salesmanager relationship but it’s also about treating everyone with respect. We teach about being Other-Centered® in business but really in life. This week we take a timeout from our lighthearted, ale drinking show to focus on an 8 min and 46 second message (the same 8:46 it took for the officer to and the life of George Floyd) about spreading love instead of hate. Our President Marc Lamson and I discuss the North Point Community Church’s Andy Stanley podcast.

As Martin Luther King Jr once said “Injustice Anywhere is a threat to Justice Everywhere. How do we experience others who don’t look like us?  How do they experience you? Love. Open your heart. Open your mind. Take the trip. Carry another’s burdens.

#sALESwithASLAN is all about the #salesrep to #salesmanager relationship. And most weeks we discuss that dynamic. This week we welcome back Sales Engineering Guru Chris White from and Ramzi Marjaba of to outline the critical nature of the relationship between seller and sales engineer. Remembering that selling is indeed a team sport and that the choreography of the sales call is critically important. We even discuss how our friends in #salescoaching will benefit from a higher performing technical sales team. Enjoy the beer.

Check us out on Instagram @aleswithaslan

#sALESwithASLAN is all about the #salesrep to #salesmanager relationship. This week we welcome back the sales coach whisperer herself, @bobbikahler to discuss her latest trifecta of blogs. Bobbi walks us through coaching lessons learned from cross country skiing and tips to virtual coaching. Finally, we discuss that technology can be our friend but should not be our crutch or excuse for not coaching. Enjoy the topic and the beer.

Check us out on Instagram @aleswithaslan

Many #salesreps are facing the question: what can you do on price or can you "sharpen your pencil” these days. The world has changed. Companies are surviving not thriving. Customers are looking for any way they can to pinch pennies. Does that mean you should drop your price? Maybe or maybe not. What you should do is go through this three-step process first. Learn how to handle one of the most difficult conversations in selling this week on #sALESwithASLAN as Marc Lamson breaks it down.  Enjoy the beer.

Check us out on Instagram @aleswithaslan

Staying relevant in the eyes of our customers while everyone’s world is upside down can prove to be quite a challenge. John Ferguson joins me this week on #sALESwithASLAN to discuss some of the things that he has been doing that have created that trusted advisor status with his clients. How you help your clients navigate the waters of change, how flexible you are with your offer and your terms and how you share your expertise and knowledge.  Enjoy the beer. #salestips #salescoaching

Check us out on Instagram @aleswithaslan

How do you demo virtually? If you sell software, that’s the way you may have always done it. But for most of us, this is a new challenge. This week on #sALESwithASLAN, I am joined by ASLAN President Marc Lamson as we  unpack the three main ingredients to demonstrating our product or solution virtually. You will pick up some interesting information on improving your ability to use your words to convince, change your selling process and lower the risk on behalf of you prospect. Check us out on Instagram @aleswithaslan and enjoy the beer. #salestips #salescoaching

We have had so much bad news lately that it is time to look at the bright side of what is happening in the market. There is a reality that never gets talked about. The reality is sellers are having more success getting buyers on the phone lately. Today on #sALESwithASLAN, I am joined the CEO of #ConnectandSell, @Chris Beall. Chris has an amazing background in data analysis and shares the light at the end of the tunnel for those of us who sell for a living. And don't forget to check us out on Instagram @aleswithaslan! Enjoy the beer. #salestips #salescoaching#salescoaching

We have had many discussions on #sALESwithASLAN with regard to “should you sell “right now and we know that motive is transparent.  If you can solve something on your prospects whiteboard then you should help them.  Is that selling?  This week, I am joined by author and business owner Christ White of  Chris and I discuss the reality of the situation and how it is impacting companies of all sizes.  Bottomline is that we need to continue to be Other-Centered® in our approach to serving our clients.  They may remember what we said or even what we did but the most certainly will remember how we made them feel during this time.  Enjoy the beer.  #salestips #salescoaching

Sympathy means you are sorry for someone else’s misfortune. Empathy is ability to understand and share someone’s feelings. You see the difference?  One can come across different than the other.  Sympathy is easy, and almost patronizing but Empathy makes a connection.  Daniel Goldman discusses 3 types of empathy in his book Social Intelligence: Cognitive, Emotional, and Compassionate.  @MarcLamson joins #sALESwithASLAN to discuss 4 things you can do to be more empathetic as a seller.

This week on #sALESwithASLAN, I am joined by a small business owner David Piacitelli  of, an outbound sales company.  Dave offers great perspective on the difference between his company is handling the crisis vs an in-house selling group.  We discuss how all his manufacturing clients, from all markets, are dealing with the subject of selling during the pandemic.  Most importantly, we look optimistically at how we can best use this time as sellers to build and enhance our other-centered® relationship with our prospects and clients. #salestips #salescoaching #salesreps

Dr. Fauci, Director of National Institute of Allergy and Infectious Disease in the United States has been in the news constantly for the past month.   His role is to help America flatten the curve on the spread of the Coronavirus and to do that, he must convince US citizens of the proper course of action.  To do that, he must open up our collective #receptivity.  As #salesreps, we also must focus on our customers’ whiteboard (what is important to them) in order to open their receptivity. This week on #sALESwithASLAN, I am joined by The Sales Strategist John Ferguson who recently wrote this article: Dr. Fauci and Driving Receptivity which you can find on Linkedin.  We can learn a lot here and enjoy the beer.  #salestips 

The world has changed for #salesmanagers as well.  This week on #sALESwithASLAN, we help those who help those who sell for a living.  ASLAN founders Tom Stanfill and Tab Norris join me to discuss everything from helping #salesreps find that motivation and still focusing on the development of the rep.  #salestips  #salesmanager #salescoaching

The world has changed in the past few weeks and #salesreps who are used to “pressing the flesh” with their customers are now forced to sell remotely.  ASLAN founders Tom Stanfill and Tab Norris join me to discuss everything from motivation to tactical #salestips  #salesmanager #salescoaching

This week on #sALESwithASLAN, we turn our attention from the #salesreps to the #salesmanager.  ASLAN Co-Founder Tab Norris joins me to discuss the one of the three phases of coaching Align. In this episode, both coaches and reps can hear some helpful ways to structure the most productive time together and to ensure each session has the maximum benefit to the reps development.  This 6 step process will not only make you a better coach but it will enhance the partnership between rep and manager.  #salesmanager #salescoaching

The Coronavirus is already causing business disruption. Sales Conferences are being cancelled or postponed. Customers are changing their spending patterns. As sales reps and sales managers think about how they need to help their customers though this challenging time, ASLAN CEO Tom Stanfill says, “There is always a way to win. There are those who see some things as a barrier and others who see opportunity.” The truth is that the coronavirus is on everyone’s mind. Don’t ignore it! Use some of the tips on this episode of #sALESwithASLAN to prepare and reach out to your customers to help them think through all the options that they have within the context of your partnership. Use this “opportunity” to show your customers you are here to help them navigate challenges. Its about doing the right thing. #MotiveIsTransparent #salestips #salescoaching #salestraining

This week on #sALESwithASLAN we talk process, sales process.  As a selling free spirit, you might think I got this, I don’t need not stinking process.  Well you do and we discuss why and the consequences of what happens if you don’t follow a roadmap to solving your customers problems.  We address what is it and what’s the purpose of a sales process as well as what most people miss and finally how we can convince our customers that we are indeed the expert and that it is in their best interest to guide the engagement.  Our CEO and C-co-founder Tom Stanfill joins our president Marc Lamson and me to uncover the nuance of this important topic.  Enjoy the beer.  #salestips #salestraining

Not necessarily.  Tension in the buyer-seller relationship is definitely bad but there is a kind of tension that can be healthy.  This week on #sALESwithASLAN, ASLAN President Marc Lamson and I unpack the two main types of tension that exist with our clients.  This topic actually comes from a client of ASLAN’s and because they also recommended our Ale choices today, we send a proud shout out to Utah and our podcast loyalists out there.  Enjoy the topic and enjoy the beer.  #salestips #salescoaching

On #sALESwithASLAN we talk a lot about truly being other-centered® not just trying to fake it. Well this week, I am joined by a true disciple of this philosophy, Matt Caldwell. Matt and I have known one another for nearly 20 years since we collaborated at APC in the early 2000s. Matt was exposed to ASLAN early in his career and has carried the foundations through a selling journey that has included transactional, complex and even executive relationship selling. Matt tells stories of how has applied these core principles in each of those stops along the way. IT is always great to hear how our content is helping real life sales reps in the real world. Enjoy the conversation and enjoy the beer.

This week on #sALESwithASLAN, we take a look at some of the best and worst emails we get from sales people. By laughing and crying and exploring what we see, we hope to give you some ideas for improving your own #prospecting email approach. This can be such a useful tool for you to hunt and find new business but when done poorly, it can really backfire. You too could wind up on a podcast ???? Enjoy the episode with our President Marc Lamson and enjoy the beer.

Most people think of forecasting as a necessary evil of a selling career. What if that were a false premise? What if forecasting your selling year was really all about you? This week on #sALESwithASLAN, our President Marc Lamson and I unpack a multistep process for forecasting that will not only help you accurately predict your revenue but how you will achieve that goal as well. We discuss forecasting current accounts or recurring revenue plus know opportunities. Then we determine Best/Worst case scenarios. Next, we play “pick your income” and end with figuring out how to fill the gap with new prospects. We wrap up with your production plan to make it. This is a great way to start the new selling year on a high note.

As we close the year, #sALESwithASLAN delves into the peaks and valleys of a career in selling (along with some ale and bourbon). We know the holiday season can be stressful as we discussed in episode 38 but it can be exhilarating as well. The key to long term success in selling is to keep it even keel. Never let your success or more importantly, your failure, define you. Never get depressed about work. So, if you had a great year, an ok year or a bad year, let’s raise a glass to the end of the selling year and cheers to the optimism that comes with each new year.

We switch gears this week on #sALESwithASLAN as we turn our attention to those to answer the phone in order to sell. As always, we share ideas and stories about how to better #MasterYourCraft as a sales person or #SalesManager. Marc Lamson, President of ASLAN Training and Development offers a couple of key differences to selling in a reactive phone based environment. Of course he brings the knowledge on how to overcome these challenges as well. Enjoy the beer!

Joining me on this week with #sALESwithASLAN is long time seller and sales leader Dan Howington. We unpack the concept of stress as it relates to our personal and professional lives. We all feel it but how we deal with it is important. Listen as we discuss some important ideas on how we can take back control of our reaction to this detractor of joy we know as stress.

TBrief show this week and more of a Thanksgiving Day blessing to all those who follow us here in #sALESwithASLAN. Take time to recharge and rejuvenate with friends, family and maybe a good Ale. Go get the book Be Excellent at Anything by Tony Schwartz with Jean Gomes. This is a great read for over the holidays as you will investigate the four changes to get more out of work and life. #HappyThanksgiving from ASLAN Training and Development.

This week on #sALESwithASLAN, we welcome back ASLAN®'s CEO Tom Stanfill to discuss how to identify political structure. What do we mean by Political? Formal org chart? The reality is that there’s an Informal power structure – rank doesn’t equal influence. So the real decision maker, the one that determines what happens, may have more power and lower rank. Why is that important to know? Because you may focus on the wrong person or you may have identified the decision maker, but a key person changes the decision drivers, and if you miss this you could be in jeopardy.

Salespeople hate prospecting. Period. It has traditionally not been a fun part of the game. However, most of us that sell for a living, know that we cannot have a robust pipeline if we don’t #prospect on a regular basis. So this week on #sALESwithASLAN, we unpack the 5 things that ASLAN President Marc Lamson has learned over the last 25 years. Some of this stuff you know, some might be new. Bottom line is that common sense does not always mean common practice. Enjoy the topic and the beer.

Do you ever get an email from a customer that simply says, please provide me with a description of what you do and how much it costs? They ask you to send your elevator pitch and price book right over, right? Well, this week on #sALESwithASLAN, we take a real-life example and look at how you can give your customers what they want while building your relationship up into #trustedadvisor status. Join me this week and listen to how our CEO Tom Stanfill and his two and a half decades of successful selling handles this scenario.

#sALESwithASLAN is back with another fascinating topic this week. Everyone in sales and sales management is forced to negotiate from time to time. The common reputation of sales negotiations is that there is a winner and a loser. The first one to throw out a number loses. Well, maybe what you have learned over the years is just plain wrong. Listen as we look at this differently. When you feel like you are in a win-lose negotiation, simply drop the rope® and you and the customer will both win.

#sALESwithASLAN welcomes back Marc Lamson and ASLAN CEO Tom Stanfill to discuss something most sales reps know, but forget all the time. You do not have unlimited time. In fact it is your most precious resource so maximize your selling time by choosing who you serve. We dive deep into some tried and true methods for choosing the best opportunities and accounts for that matter. Hint: it's not always the biggest dollar accounts that are the best use of our time.

#sALESwithASLAN welcomes back Marc Lamson to discus the top four ways to set yourself up for a tremendous 2020 selling year. We delve into things like helping your accounts establish their budgets, to building your own forecast to collaborating with but not relying on marketing for you’re growth ambitions. Enjoy the knowledge along with the beer.

#sALESwithASLAN welcomes one or our ASLAN Certified Resellers, Joe Colavito from Corevu in Raleigh NC. Joe has been one of our partners for several years and he specializes in what he calls the reps “Can Do and Will Do” which ties perfectly to our ASLAN Catalyst program dials that lead to results. Listen this week as Joe tells two amazing personal stories of coaching to the rep's personal motivation. You can read more about one of them in Joe’s recent blog.

#sALESwithASLAN welcomes back Chris White, author of The Six Habits of Highly Effective Sales Engineers, and current VP of Sales Engineering at ETI Software to the podcast to discuss the impact of the ASLAN workshop we did together this week. We talk about why they saw the need for sales training, why ASLAN, what they learned and most importantly, how they plan to take the new knowledge to leverage this common language and principles, along with the frameworks, to transform their sales force and their company. There is no better way to learn how to get better at our craft than sharing stories of success. Enjoy Chris’s story and enjoy the beer.

#sALESwithASLAN welcomes Tom Stanfill back to the podcast to discuss 3 key ingredients that ensures a successful sales person. First we must connect our goal to our own person motivation and then we must ensure we break the goals down into daily and weekly chunks. Finally, we have to invest in the development of our skills and knowledge to improve every day. It's not too late to impact your Q4 so listen up and enjoy a beer.

#sALESwithASLAN welcomes Tom Stanfill back to the podcast to discuss how we must over prepare for that big presentation. Whether we are selling hardware, software or even services, we have to do these key things to make sure we put our best foot forward. Hint: the biggest opportunity to success or failure comes in our preparation in the weeks prior to the big show. Learn how to ensure you are ready to make the most of the opportunity.

#sALESwithASLAN is here each week to help sales reps and sales coaches work better together. This week author and professional coach to the coaches, Bobbi Kahler joins me as we focus our attention on the two main ways that coaches can sabotage their own goals to drive real change into a selling organization. Learn about these two main saboteurs along with how to recognize how you do it and how to prevent it. Also, what are the impacts of getting this wrong. Enjoy the beer.

#sALESwithASLAN welcomes Tab Norris back to the show to dive deeper into a topic we have hit before: conversational and effective discovery. Today we focus on identifying the 5 Mistakes we make when trying to uncover our customer’s stated and unstated needs. Tab walks us through the challenges of overcoming each of these mistakes and we will come back for another episode in the near future to address each of these. Whether you are a #salesrep or a #salesmanager, you cannot afford to miss out on identifying these areas of development. Enjoy the beer.

#sALESwithASLAN welcomes Blake Beus who is the Vice President of Business Development at AllenComm to discuss what it's like to be a client of ASLAN Training and Development, but a key partner as well. We'll discuss the need for ignition type workshops as well as “training in the flow of work”, micro and macro learning and the importance of “effortlessly available” content and sales tools, and the increasing importance of digital (always on) learning as a pre-enforcement, re-enforcement and in some cases a low cost replacement for event or workshop based learning. Lots to learn with regard to on-going learning.

This week on #sALESwithASLAN we visit the ongoing conversation on "what helps sellers improve more?" sales tools or training. The answer won’t surprise you. Joining me this week is Jeremey Donovan, SVP Sales Strategy at SalesLoft. We discuss things like what is sales enablement, sales engagement and sales training. What helps reps bridge any gaps in sales execution and we continue discussing the lost art of sales #prospecting. Enjoy our podcast and check out Jeremey and his own podcast called Hey Salespeople!

This week on #sALESwithASLAN we discuss how companies and therefore sales reps struggle with connecting to their original purpose for being. Sales reps are more successful when they are connected to the purpose of the company that they call home. Learn how selling with purpose for a purpose from author Matt Carcieri whose book Bleed a Creed helps companies return to their origin, can allow you to ignite your personal motivation to serve your customers. It might be the best #salesstrategy you can employ.

This week on #sALESwithASLAN we discuss the mistake all #salesreps make when prospecting. We are born self centered and as sales people we continue to think about ourselves first. What if we could learn to learn about the person we are trying to “sell” and actually deliver value on the opening call by focusing our solution to a perceived gap in their understanding or a perceived need. Learn how many fail at this with real life examples as Tom Stanfill uses his years of experience to guide us through this challenging topic.

Former EVP of Sales, John Ferguson and current Adjunct Professor at DePaul University is an industry expert on sales management and sales coaching. John brings his 30+ years of selling and managing experience to #sALESwithASLAN to unpack the 6 steps of sales management and the 3 key functions of sales management: 1. Lead 2. Manage 3.Coach

We take questions from our audience on #sALESwithASLAN and we were recently asked "how selling into regulated industries where you cannot take notes, cannot send customized materials, etc can be overcome?" Marc Lamson joins me this week to discuss some tips that we have learned over the years that will prove helpful for those in those highly regulated industries such as pharma and financial. But don’t turn that dial if you don’t sell into regulated industries, these tips can help us all.

This week on #sALESwithASLAN, I am joined by author and technical sales expert Chris White whose website is a great resource for sales engineers and those that lead and work with them. Chris’ new book The Six Habits of Highly Effective Sales Engineers promotes team selling, better discovery, practicing your craft and many other habits that blend well in to any selling professionals repertoire. If you sell in a team or sell a technical solution, don’t miss this episode.

As we approach the close of the first half of 2019, many sales leaders and sales reps are beginning to feel the stress of the 2nd quarter coming to a close. This week on sALES with ASLAN, we are joined by Marc Lamson who helps us unpack the difference between good and bad stress, how to manage the stress we do feel and how to leverage the #serenityprayer which simply states that you have the wisdom to know what you can control. We even talk about a couple of books that might help you as well How to Stop Worrying and Start Living by Dale Carnegie and Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time by Brian Tracy

This week on sALES with ASLAN, we are joined by long time sales expert, Susan Simon who has mastered a 3-part process for self-evaluation. In this episode we discuss ways to build “muscle memory” in our selling process how to define what good, great and even terrible might look like, and how to prepare step by step. Any sales rep listening knows that there is always room for improvement and Susan describes how we can all benefit from being more “intentional” in our preparation.

Today we dive deep into the concept of conversational discovery vs. the interrogation tactics that so many of us use in our discovery meetings with clients. John Cerqueira who has close to 20 years of client facing experience helps us define what it means to humanize the selling process by focusing on what is important to the client. First focus on the problem they are trying to solve and only talk about solutions once you have a complete understanding of that problem. John has great stories of both success and failure that will help any sales rep reflect on their approach to conversational discovery.

Tom Stanfill, CEO at ASLAN Training and Development joins me today to uncover the good, the bad and the ugly of objection handling. First, we define what it means to help customers answer their questions of "Are objections good or bad?" Well we believe it is both. With hundreds of accounts and thousands of meetings under his belt, Tom has observed many of pitfalls and thus has a lot of experience of how to handle them - Learn to not overcome objections but rather help customers find their answers.

This week on sALES with ASLAN, one of our listeners, Matt, asked us to help him #LandandExpand within his accounts. Our president Marc Lamson and I discuss the aspects of cross selling in two main parts: selling additional products and services within our accounts and also asking for referrals with our accounts. Don't miss out on learning about these key ways to expand our presence in our accounts. You can learn more about this concept in Marc's blog: Referrals: Appliances, Lobster Ravioli and Your Sales Pipeline.

If you've listened to sALES with ASLAN before, you know al about our Other-Centered® Selling approach. This week, we really personalize this concept with the incredible story of John Cerqueira who was 80 floors up when the planes hit the twin towers. How did John react at that moment when chaos rained down around him? John, who is the author of "Hero Sandwich: A True Story"/ talks about the life skills he learned in those intense moments and hours after impact- "when we serve others, we are most fulfilled". In this episode, you'll learn what John took away and how he has applied these lessons every day since.

It's the age-old question: If you could do one thing to create the most likelihood of sucess, what would it be (and would you, could you do it)? This week we look at the 2004 study entitled Flawed Self-Assessment: Implications for Health, Education, and the Workplace by David Dunning, Chip Heath and Jerry M. Suls and try to decipher the one thing that successful sales people do: Seek feedback. Tom Stanfill, Marc Lamson and I talk about the fact that most people have this self-perception that they are above average and are blind to their flaws. We wear a "sign" on our forehead taht all others can see but we cannot. So how do identify, deal with and apply changes to your challenge areas? Listen and find out.

This week on sALES with ASLAN®, we discuss investing in the front lines with business owner, consultant, and sales leader, Randy Riemersma of Span the Chasm. Those of us who have been at this awhile have war stories and we hope there's a few pointers you can take away from our conversation. Make sure you comment down below or email with ideas for future episodes. Also make sure to subscribe and like us on your favorite podcast platform.

Author and Sales Leadership Coach Bobbi Kahler joins me this week on sALES with ASLAN to discuss what she overcame early in her life when she was diagnosed with a catastrophic speech disability. Bobbi talks about the need for mentors and coaches to get through the tough speed bumps in life. She also tells us why she never has said she couldn't do something. You can also learn more in Bobbi's book Travels of the Heart.

Tom Stanfill joins us this week to discuss how to make it easier for our customers to understand our solutions and methodology. We can do this through the use of references, word pictures, and by telling stories. If what you are selling sounds too complicated, your customer is less likely to buy. If you would like to learn more on this topic read our blog by Tom called The Art of Simplicity: What Does It Take to Sell a Complex Idea?

This week we dive headlong into sales resolutions for the new year. We discuss practicing your sales craft, choosing your prospects and customers wisely and how to outwork our competition. This particular podcast is a great compliment to our blog called 7 Questions and 7 Resolutions to Sell more in 2019.

In the spirit of March Madness, this week we look at the obvious and not so obvious examples of NCAA coaches who focus on key areas of players (or rep) development and how this ties into sales coaching. We will also discuss how to help our sales reps and sales leaders communicate more effectively. This week's topics include joint accountability, taking time to coach, leaders connecting with players one to one and finally, managing to what motivates each individual.

As we continue our deep dive into sales leadership on sALES with ASLAN, we focus our attention on one of the 3 hats that leadership wears: coaching. The first question we ponder is who do you coach wince you cannot coach everyone, there just isn't enough time. Coach those with a desire to be coached. The best coaches or catalysts avoid the two main problems. They give the appropriate amount of feedback and not 15 things to work on at once.

In our latest learning opportunity here on sALES with ASLAN, we turn our attention away from the sales reps and focus on the leaders that help them succeed. Leadership is accomplished on a 1 to 1 basis as we seek to motivate at the individual level.  We as leaders need to measure in 4 dimensions vs the standard 2.  Most leaders measure revenue and activity. But we need to measure results plus rep desire, productivity, and capability. Lastly, we look at the 3 hats that a sales leader wears: Lead, manage and coach.

This week we continue our deep dive into the alarming trend that is taking place in the marketplace. Why are 53% of reps are missing quota during an economic upturn? And why has this trend been a problem for five straight years? In this episode, we take a look at how reps can shift the mindset of "what’s in it for me" to "what’s in it for my customer." Stop and ask yourself: Does your customer feel that they are the priority, or do they feel pressure?

It dropped again. Not the stock market or consumer confidence. No, the number of reps hitting their quota declined...for the fifth year in a row. It's unprecedented. It's now at an all-time low of 53% while the stock markets hit record highs.

The bottom line is that half of all sellers are failing, and it's getting worse. Something's amiss. Why is this happening? This week on the sALES with ASLAN® podcast, we dig into not only why this is happening, but how to turn this trend around. Spoiler alert: It has something to do with your customers' receptivity to your message.

Welcome to the inaugural episode of our sALES with ASLAN® podcast series, where each week we start by highlighting our favorite ales and beers and then move into current trends and topics that keep sales professionals up at night. In this episode, we start at the beginning with how ASLAN came to be a successful sales training company. Our two founders tell stories about the beginning of the company, including the long days and nights spent in Tab's basement trying to figure out how to tell the world about our innovative yet common sense approach to selling. In a nutshell, this episode explains why (and how) we want to reframe the way you sell.

Buyer behavior has changed dramatically over the last several years, and salespeople have failed to change with the times. Our commitment is to help organizations "bridge the gap" in their sales force execution. To do that, we focus on the improvement of sales and service organizations by creating and delivering competency and skill development programs and processes.

The main issue is that the percentage of decision makers who are receptive to a meeting or embracing a new solution is small. And if the customer is emotionally unreceptive, your value prop, your insights, and your solution won't matter. Therefore, we start by teaching a radical approach to converting the disinterested: Stop selling and focus on enhancing receptivity.

ASLAN’s new podcast series is intended to be a light and fun way to talk about a serious subject: selling.

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Scott Cassidy, VP of Marketing


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A communications broadcasting major from Villanova University, Scott Cassidy was supposed to be the next Chris Berman on ESPN. That all changed when he learned to sell and market products. Today, Scott runs marketing and the certified reseller channel for ASLAN Training & Development.

Prior to joining ASLAN in October 2018, Scott worked for F500 companies including Eastman Kodak Company, Parametric Technology Corporation, and Schneider Electric. He has over 30 years of experience in sales, service, marketing and management through leading various sales and marketing organizations. He joined ASLAN to look after marketing, but is most fulfilled when in front of a room.

What would you like to hear in our next episode? Please comment below.