Other-Centered®

Genesis of ASLAN

“Where did the name ASLAN come from?” It’s a common question I hear when meeting a prospective client. “Is it a combination of the founders’ initials or an acronym of our sales methodology?” No, it’s much more than that. The name reveals the deeper purpose of our company. In December of 1995, I was reading…

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The Why Blog

Why are you here – on this earth, this big sphere, right now? How’s that for a casual conversation starter at your next backyard gathering? There was a woman in her mid-40s who had experienced what most would consider enviable success. She had a beautiful family, an office with a view, lots of recognizable friends,…

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The Problem with Sales Techniques

  The #1 Technique to Becoming a More Effective Seller:  Don’t Focus on Techniques  As I read all the advice and articles posted about the secret, magical words to say to a sales prospect that will always make them say yes and become a customer, I hope that everyone is reading the fine print:  These…

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ASLAN’s ACR Continuous Improvement Jam Session

ASLAN Training & Development just concluded our ASLANetwork Certified Reseller (ACR) Jam Session in Atlanta where we had some of the top ASLANetwork Certified Resellers in to focus on continuous improvement in three key areas: Improving salesmanship Improving the ACR program Improving each other It was a successful and well-received event with learnings, shared ideas,…

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Sales Lessons From the Shark Tank: Daymond John

The popular show, Shark Tank, provides a great platform for hopeful entrepreneurs to present their ideas to a panel of industry titans. The budding entrepreneurs are there to convince the sharks to invest in their product idea. Contestants are presenting to a receptive group of individuals but without insights and skill, it is unlikely that…

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