Learning & Development
Sales Management Courses: A Comparison of Top Programs
It’s always the right time to implement better practices in sales. Not just marginally better practices — but exceptional, influential practices that equip the whole sales team to thrive. Finding the guidance your salesforce needs is an ongoing effort. We know that the leaders in any industry constantly learn, lead, and improve. To support the…
Read MoreSales Training Delivery: What Works (& What Doesn’t)
Great sales training means reaching as many people as possible in ways they understand. This is far easier said than done. Some people tune out to a lecture, but can get fully engaged in a roleplay scenario. Other people need to get involved as players in acting things out or exchange thoughts out loud. Still…
Read MoreBefore & After: Essential Components of the Sales Training Process
The effectiveness of sales training is determined far before it begins, and continues long after everyone has exited the conference room or logged off the video call. From my experience, I have found that the “before and after” is what many companies miss, and it makes all of the difference. At ASLAN, we’ve honed the…
Read MoreBest Resources for Sales Leadership Training
Sales leaders are MVPs. They’re on the frontlines, equipping sales reps in the field. They need to receive ongoing sales leadership training to be adequately prepared for the challenges of leading their teams. You may be a sales leader who’s looking to advance your professional development, or a company looking to make your sales leaders…
Read MoreSales Training: the Guide to Selecting the Right Sales Training Program for Your Company
Table of Contents I. Market & Buyer Dynamics That Impact Sales 1. B2B Sales Research and Trends 2. B2C Sales Research and Trends II. How Do Customers Perceive Salespeople These Days? III. The Sales Training That Sales Professionals Need Now Sales Training Programs: Then & Now New Types of Sales Jobs…
Read MoreSales Manager Training Ideas
Sales managers play an important role. They manage the plan and productivity. They support sales reps in their efforts to hit numbers. It can be a hard role to do well, and requires an advanced set of skills. If your sales managers are ineffective, frustrated, at a loss; or if you are a sales manager…
Read MoreWhat’s at the Core of Effective Sales Training
All sales training looks alike. Right? On the surface, there are a lot of apples next to apples — similar steps, similar scenario-based practice, similar evaluation. But under the hood, there are some key differences. In most sales training, two huge components are missing. When these are overlooked or unaddressed, companies like yours spend all…
Read MoreASLAN vs. Challenger Sales Training
The marketplace is changing. Due to the glut of information, customers are less dependent on reps when evaluating solutions. And most sales reps are still struggling to sell virtually. Customers have autonomy, and they want to keep it. In fact, the number of customers willing to talk with a sales rep when evaluating a solution…
Read More3 Problems With Sales Training Content
All sales training is not created equal. You, as a leader in a company, may want your people to be armed for battle, negotiate their way through anything, or build deep relationships. Sales training can equip them to do those things, so why doesn’t it always work? In fact, there are three major problems with…
Read More6 Things to Look for in a Sales Training Course
75% of training initiatives fail. Why? Because they don’t really help people change. If your salespeople can’t change, the results of what they’re doing aren’t going to change either. So, what kind of sales training can actually change people? Let’s talk about the six things to look for in a sales training course. As a…
Read More