Skip to content

Learning & Development

Sales Training Objectives: Implementing a Successful Sales Program

Sales Training Objectives: Implementing a Successful Sales Program

We’ve recently discussed the biggest pitfalls of sales training objectives, from believing sales program effectiveness relies solely on the front-line to trying to tackle too many deficiencies at once. For this last post, we’re honing in on the last, and maybe the most important, pitfall: The assumption that generic sales training strategy will work for…

Read More

Why Sales Training Programs Aren’t Exclusively A Front-Line Responsibility

Why Sales Training Programs Aren’t Exclusively A Front-Line Responsibility

In our previous post, What’s More Important in Top Sales Training Courses: Measuring Behaviors or Outcomes? we discussed the importance of measuring the effectiveness of sales training courses by behaviors rather than outcomes. In this blog post, we’re highlighting another leading problem with sales training programs: focusing the initiative exclusively on front-line employees rather than…

Read More

The Only Prospecting Sales Strategy You’ll Need This Year

The Only Prospecting Sales Strategy You’ll Need This Year

Warning: This article might just help sales leaders and sales reps work together to figure out the value that your company can bring to your customers. Proceed this prospecting sales strategy blog with caution! Working as a marketing executive for the last ten years, I have literally seen thousands of attempts from sales reps to…

Read More

Why Most Sales Coaching Fails

Why Most Sales Coaching Fails

All the experts and data say the same thing about sales coaching – it works. Initially, I wanted to start this article off with a series of data-driven statistics to substantiate the case I’m about to make. But if you are in sales, you already know it is true: Sales organizations that effectively coach their…

Read More

How to Overcome Obstacles in Sales and in Life

How to Overcome Obstacles in Sales and in Life

Every rep at one time or another has struggled with obstacles in sales, and when it comes to sales motivation and sales strategy, there’s a lot of white noise out there trying to solve the problem with a series of tips.  But here’s what we want to ask: Is any of it actually helpful?  Recently,…

Read More