Blog

3 Components of a Great Pharmaceutical Sales Training Program

Photo by National Cancer Institute on Unsplash. The days of walking into a physician’s office, getting a meeting, and selling a product (as an easy wham-bam) are long gone. Due ...

How Can You Measure Sales Training Success?

Starting a new training initiative for your sales organization can be daunting. How will you know if it was successful? Should you look at revenue? Team morale? ROI? Something else? ...

The Problem with Sales Techniques

The #1 Technique to Becoming a More Effective Seller:  Don’t Focus on Techniques As I read all the advice and articles posted about the secret, magical words to say to ...

The One Thing Missing from Every Sales Process

Photo by Pierre Bamin on Unsplash Every sales process is missing one step. When I’m passionately trying to make a point, I’ve been known to overstate reality to boost my ...

2 Reasons Traditional Objection Handling Isn’t Effective (& How to do it Right)

Photo by Tingey Injury Law Firm on Unsplash So, you had a productive call/meeting with a potential client when suddenly they show some hesitation. “I’m not really sure about …,” ...

An Invitation Precedes Influence

Photo by Simona Sergi on Unsplash When most people think about selling or persuasion, they think of the presentation or the “talk.” While important, there is a more critical step ...

How to Impact & Improve Sales Rep Performance

Photo by Jamie Street on Unsplash I have spent the last 25 years singularly focused on answering one question: How do you improve a sales rep’s performance? There may be ...

About ASLAN

The best way to get to know us is to know what we value. If we teach it we live it, because what we do speaks far more eloquently than what we say. We’ll always choose people over profits, and we’re most fulfilled and effective when we serve. It drives our culture, frames our training programs and transforms the lives of the clients we partner with.