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Posts by Scott Cassidy

The Only Prospecting Sales Strategy You’ll Need This Year

The Only Prospecting Sales Strategy You’ll Need This Year

Warning: This article might just help sales leaders and sales reps work together to figure out the value that your company can bring to your customers. Proceed this prospecting sales strategy blog with caution! Working as a marketing executive for the last ten years, I have literally seen thousands of attempts from sales reps to…

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How to Overcome Obstacles in Sales and in Life

How to Overcome Obstacles in Sales and in Life

Every rep at one time or another has struggled with obstacles in sales, and when it comes to sales motivation and sales strategy, there’s a lot of white noise out there trying to solve the problem with a series of tips.  But here’s what we want to ask: Is any of it actually helpful?  Recently,…

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Top Coaching Methods That Drives Successful Results

Sales Coaching Podcast

This week on sALES with ASLAN®, VP of Marketing Scott Cassidy chats with ASLAN President Marc Lamson on sales coaching and what it means to lead and manage successfully  (hint: It starts with a nice beer on Friday afternoons).  Scott Cassidy:  Welcome back to another episode of sAles with ASLAN with the little S in…

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How to Bridge The Gap in Sales Strategy and Execution

How to Bridge The Gap in Sales Strategy and Execution

This week on sALES with ASLAN®, VP of Marketing Scott Cassidy chats with ASLAN Regional Vice President of Sales John Cerqueira on what you can learn from 80 floors up on 9/11 (but of course, it starts with a nice beer on a Friday afternoon).  Scott Cassidy: Welcome back to another episode of sALES with…

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How To Manage The Stress Of Selling

Podcast: sales stress levels

Feeling stressed? This week on sALES with ASLAN®, VP of Marketing Scott Cassidy chats with ASLAN President Marc Lamson on what you can do about end-of-quarter anxiety and sales stress levels (hint: It starts with a nice beer on Friday afternoons).  Scott Cassidy: Welcome back to another episode of sALES with ASLAN where we are…

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