A Letter to My Fellow CEOs, Sales & Learning Leaders

Navigating These Trying Times.

To my fellow CEO, Owners, Sales & Learning Leaders, 

I’ve been at helm of my own enterprise since 1996 and this is my 4th economic shut down: Y2K, 9/11, the financial crisis in 2008, and now COVID-19. A catastrophic event occurs that’s never happened before, and everyone panics. We think, “No, this is different.” And it is. The unknown leads to fear and fear rules the day. 

However, I see this as an opportunity. An opportunity to:

  1. Remember where my hope comes from (Psalm 62:5-7). Therefore, I will put my trust in God and continue to give 10% of profits away. It’s a reminder that this is not my business and that we exist to serve others.  
  2. Invest in our people. When people are sitting around, checking the internet and distracted, is the best time to double down on my most important resource. 
  3. Spend more time with the most important people in my life (for me that’s family – with 24 people in my immediate family, this is not a small thing). 
  4. Develop new products/services to better serve my customers and help them through the crisis.
  5. Lead our team to focus on the solution and not the problem. I chose not to participate in a recession. Even though my market may shrink, we just need to figure out a way to capture a larger percentage of the market. How? See #4.  
  6. Be grateful. 
  7. Remember times like these reveal who we are and what we really care about.
  8. Pray.

As Co-founder and CEO, Tom’s primary role is to create content that helps people live, sell, and serve more effectively. Find him on LinkedIn


  1. S Severnak on March 18, 2020 at 1:58 pm

    Powerful. Thank you for your heart and inspiring leadership.

  2. Patrick Braswell on March 18, 2020 at 10:02 pm

    Well said!!

  3. Todd Willard on March 20, 2020 at 2:08 am

    Thanks for the wise words and your “other-centered” approach in these times!

  4. Mitchell A. Touart on March 22, 2020 at 6:00 pm

    Thank you. I appreciate your thoughts and recommendations – pleased to share your message.
    Peace be with you.

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The best way to get to know us is to know what we value. If we teach it we live it, because what we do speaks far more eloquently than what we say. We’ll always choose people over profits, and we’re most fulfilled and effective when we serve. It drives our culture, frames our training programs and transforms the lives of the clients we partner with.